by John M. Simpson.<\/p>\n
We have reported previously (here<\/a> and here<\/a>) on an ongoing back and forth between animal rights group People for the Ethical Treatment of Animals (PETA) and Jimmy’s Famous Seafood, a seafood restaurant in Baltimore, Maryland.\u00a0 PETA started it with a billboard advertisement in which a Maryland crab proclaimed “I’m ME, not MEAT.\u00a0 See the individual.\u00a0 Go Vegan.”\u00a0 Jimmy’s responded with its own billboard asserting:\u00a0 “SteaMEed crabs.\u00a0 Here to stay.\u00a0 Get Famous.”\u00a0 Jimmy’s also trolled PETA on Twitter with humorous effect with hashtags like “#SteamThemAll.”\u00a0 This tactic reportedly had the effect of boosting Jimmy’s sales.<\/p>\n The fun continued recently with a post by Jimmy’s on social media announcing the creation of a new beverage that apparently goes very well with steamed Maryland crabs.\u00a0\u00a0The new concoction, called “PETA Tears” is an American blonde ale.\u00a0 As Jimmy’s tweeted:\u00a0 “Dear @peta, Your tears are delicious – and we’re sharing them with the world.”<\/p>\n Ingrid Newkirk, President of PETA, reportedly<\/a> was not fazed, calling the new beer a “silly bid for relevancy.”\u00a0 When it comes to identifying “silly bids for relevancy,” PETA should know, given its own publicity-grabbing antics.\u00a0 In any event, Jimmy’s apparently intends to donate one dollar for every beer it sells to Show Your Soft Side<\/a>, which describes itself as a “public service campaign that was created to change the mindset of young people who all-too-often view the maiming and torturing of defenseless cats and dogs as a sign of ‘toughness’ or ‘manhood.'”\u00a0\u00a0 The organization’s motto is “only a punk would hurt a cat or dog.”\u00a0 Thus, it appears that “PETA Tears” are being shed for a good cause.\u00a0 Given the high euthanization<\/a> rate in PETA’s Norfolk, Virginia, animal “shelter,”\u00a0 Jimmy’s appears to occupy higher ground when it comes to the actual welfare of dogs and cats.<\/p>\n","protected":false},"excerpt":{"rendered":" by John M. Simpson. We have reported previously (here and here) on an ongoing back and forth between animal rights group People for the Ethical Treatment of Animals (PETA) and Jimmy’s Famous Seafood, a seafood restaurant in Baltimore, Maryland.\u00a0 PETA started it with a billboard advertisement in which a Maryland crab proclaimed “I’m ME, not … <\/p>\n