{"id":213,"date":"2024-03-11T10:07:27","date_gmt":"2024-03-11T14:07:27","guid":{"rendered":"https:\/\/blogs.duanemorris.com\/artificialintelligence\/?p=213"},"modified":"2024-03-11T10:13:04","modified_gmt":"2024-03-11T14:13:04","slug":"mitigating-ai-risks-for-beauty-companies","status":"publish","type":"post","link":"https:\/\/blogs.duanemorris.com\/artificialintelligence\/2024\/03\/11\/mitigating-ai-risks-for-beauty-companies\/","title":{"rendered":"Mitigating AI Risks for Beauty Companies"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.duanemorris.com\/attorneys\/kellyabonner.html\" target=\"_blank\" rel=\"noopener\">Kelly Bonner<\/a><\/strong> and <strong><a href=\"https:\/\/www.duanemorris.com\/attorneys\/agathaliu.html\" target=\"_blank\" rel=\"noopener\">Agatha Liu<\/a> <\/strong>of Duane Morris LLP shared their insights and experience with CosmeticsDesign on the risks of incorporating AI technology into business practices, and how can beauty companies protect themselves.<\/p>\n<p><strong>Common uses for AI in beauty &amp; associated risks<\/strong><\/p>\n<p>One of the most common uses for AI technology is personalizing products and offering personalized product recommendations. \u201cAs beauty has become increasingly personalized,\u201d Bonner explained, \u201ccompanies are increasingly deploying AI technologies to enable customers to visualize new looks (virtual try-on tech) or communicate with customers via chatbots that act as virtual assistants and offer personalized product recommendations.\u201d<\/p>\n<p><!--more--><\/p>\n<p>Additionally, said Liu, \u201cwe see more robots automating beauty tasks performed on customers, such as applying cosmetics or other beauty products to human faces or bodies.\u201d<\/p>\n<p>While these tools are helpful for consumers navigating purchasing decisions for beauty products, \u201csignificant risks can arise during various stages of working with the AI technology,\u201d Liu shared. For example, she illustrated, \u201ccompanies that collect training data from third-party sources to develop their own AI techniques could risk IP infringement.<\/p>\n<p>Further, \u201cas companies solicit input from customers to feed into specific AI techniques, they can risk privacy breach especially given the highly personalized nature of the industry,\u201d said Liu. [\u2026]<\/p>\n<p><a href=\"https:\/\/www.cosmeticsdesign.com\/Article\/2024\/03\/07\/How-beauty-companies-can-mitigate-risks-associated-with-AI-technology-use\" target=\"_blank\" rel=\"noopener\">Read the full article on <em>CosmeticsDesign <\/em>website.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kelly Bonner and Agatha Liu of Duane Morris LLP shared their insights and experience with CosmeticsDesign on the risks of incorporating AI technology into business practices, and how can beauty companies protect themselves. Common uses for AI in beauty &amp; associated risks One of the most common uses for AI technology is personalizing products and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blogs.duanemorris.com\/artificialintelligence\/2024\/03\/11\/mitigating-ai-risks-for-beauty-companies\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mitigating AI Risks for Beauty Companies&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[18,155,27,35,158,153,156,61,159],"ppma_author":[5],"class_list":["post-213","post","type-post","status-publish","format-standard","hentry","category-general","tag-agatha-h-liu","tag-agatha-liu","tag-ai","tag-artificial-intelligence","tag-beauty","tag-beauty-industry","tag-kelly-bonner","tag-privacy","tag-risks"],"authors":[{"term_id":5,"user_id":6,"is_guest":0,"slug":"duanemorris3","display_name":"Duane Morris","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/843ff6e7a8fe5fc92109b47a45f34b6cf0ea499e6e788db23456c838b0ae6747?s=96&d=blank&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/blogs.duanemorris.com\/artificialintelligence\/wp-json\/wp\/v2\/posts\/213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.duanemorris.com\/artificialintelligence\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.duanemorris.com\/artificialintelligence\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/artificialintelligence\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/artificialintelligence\/wp-json\/wp\/v2\/comments?post=213"}],"version-history":[{"count":0,"href":"https:\/\/blogs.duanemorris.com\/artificialintelligence\/wp-json\/wp\/v2\/posts\/213\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.duanemorris.com\/artificialintelligence\/wp-json\/wp\/v2\/media?parent=213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/artificialintelligence\/wp-json\/wp\/v2\/categories?post=213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/artificialintelligence\/wp-json\/wp\/v2\/tags?post=213"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/artificialintelligence\/wp-json\/wp\/v2\/ppma_author?post=213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}