{"id":1566,"date":"2024-05-17T09:02:28","date_gmt":"2024-05-17T13:02:28","guid":{"rendered":"https:\/\/blogs.duanemorris.com\/cannabis\/?p=1566"},"modified":"2026-04-24T20:13:29","modified_gmt":"2026-04-25T00:13:29","slug":"webinar-mainstreaming-cannabis-branding-and-advertising","status":"publish","type":"post","link":"https:\/\/blogs.duanemorris.com\/cannabis\/2024\/05\/17\/webinar-mainstreaming-cannabis-branding-and-advertising\/","title":{"rendered":"Webinar: Mainstreaming Cannabis: Branding and Advertising"},"content":{"rendered":"<p>The\u00a0<a title=\"Read more about Duane Morris Cannabis Industry Group\" href=\"https:\/\/www.duanemorris.com\/practices\/cannabis_law.html\" target=\"_blank\" rel=\"noopener\">Duane Morris Cannabis Industry Group<\/a>\u00a0will present a webinar,\u00a0<strong>Mainstreaming Cannabis: Branding and Advertising<\/strong>, on Thursday, May 30, 2024, from 12:30 p.m. to 1:30 p.m. Eastern time.<\/p>\n<p><strong><a href=\"https:\/\/emarketing.duanemorris.com\/e\/pksph9sywlf8aq\/53d1d623-17d2-4aa1-bfe5-ef2b594ac955\" target=\"_blank\" rel=\"noopener\">REGISTER FOR THE WEBINAR.<\/a><\/strong><\/p>\n<p><!--more--><\/p>\n<h3>About the Program<\/h3>\n<p>Smart branding and advertising is a key to the success of any consumer packaged good sold at retail, including cannabis products. As the cannabis industry has grown and product lines have expanded, cannabis brands have emerged across the entire spectrum of products. From a branding and advertising standpoint, cannabis is similar to any mainstream retail product, but the regulatory framework for cannabis marketing is different. This program will feature real world examples and practical suggestions for cannabis branding and advertising for state-specific and nationally sold products, including:<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>The marketing options that are available to companies in the cannabis industry as well as addressing the go-to market strategy for which your company should be planning.<\/li>\n<li>An overview of state and federal regulations and the media types that are available in various states.<\/li>\n<li>The differences between hemp products and marijuana products when it comes to branding and advertising.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Moderator<\/h3>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li><strong>Seth Goldberg<\/strong>, Partner and Cannabis Industry Group Team Lead, Duane Morris LLP<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Presenters<\/h3>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li><strong><a title=\"Read more about Christi Campbell\" href=\"https:\/\/www.duanemorris.com\/attorneys\/christianeschuman.html\" target=\"_blank\" rel=\"noopener\">Christi Campbell<\/a><\/strong>,\u00a0<a title=\"Read more about Intellectual Property Practice Group\" href=\"https:\/\/www.duanemorris.com\/practices\/intellectualproperty.html\">Intellectual Property Practice Group<\/a>\u00a0Vice Chair, Duane Morris LLP<\/li>\n<li><strong>Patrick Smith<\/strong>, Partner, Duane Morris LLP<\/li>\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/matthewtaverna\/\" target=\"_blank\" rel=\"noopener\">Matt Taverna<\/a><\/strong>, Co-Founder and Principal, Statara Solutions LLC<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px\">\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0Duane Morris Cannabis Industry Group\u00a0will present a webinar,\u00a0Mainstreaming Cannabis: Branding and Advertising, on Thursday, May 30, 2024, from 12:30 p.m. to 1:30 p.m. Eastern time. REGISTER FOR THE WEBINAR.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[950,1074,787,1073,1075,1071,225],"ppma_author":[714],"class_list":["post-1566","post","type-post","status-publish","format-standard","hentry","category-general","tag-advertising","tag-branding","tag-christiane-schuman-campbell","tag-mainstreaming-cannabis","tag-marketing","tag-patrick-smith","tag-webinar"],"authors":[{"term_id":714,"user_id":6,"is_guest":0,"slug":"duanemorris3","display_name":"Duane Morris","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/843ff6e7a8fe5fc92109b47a45f34b6cf0ea499e6e788db23456c838b0ae6747?s=96&d=blank&r=g","author_category":"1","last_name":"Sullivan","first_name":"Margaret","job_title":"","user_url":"http:\/\/www.duanemorris.com","description":"<a href=\"http:\/\/www.duanemorris.com\">Visit the Duane Morris website.<\/a>"}],"_links":{"self":[{"href":"https:\/\/blogs.duanemorris.com\/cannabis\/wp-json\/wp\/v2\/posts\/1566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.duanemorris.com\/cannabis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.duanemorris.com\/cannabis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/cannabis\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/cannabis\/wp-json\/wp\/v2\/comments?post=1566"}],"version-history":[{"count":0,"href":"https:\/\/blogs.duanemorris.com\/cannabis\/wp-json\/wp\/v2\/posts\/1566\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.duanemorris.com\/cannabis\/wp-json\/wp\/v2\/media?parent=1566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/cannabis\/wp-json\/wp\/v2\/categories?post=1566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/cannabis\/wp-json\/wp\/v2\/tags?post=1566"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/cannabis\/wp-json\/wp\/v2\/ppma_author?post=1566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}