{"id":599,"date":"2020-05-15T18:40:02","date_gmt":"2020-05-15T22:40:02","guid":{"rendered":"http:\/\/blogs.duanemorris.com\/coronaviruscovid19\/?p=599"},"modified":"2020-09-01T10:38:25","modified_gmt":"2020-09-01T14:38:25","slug":"considerations-for-protecting-your-brand-and-customers-during-a-pandemic-part-2","status":"publish","type":"post","link":"https:\/\/blogs.duanemorris.com\/coronaviruscovid19\/2020\/05\/15\/considerations-for-protecting-your-brand-and-customers-during-a-pandemic-part-2\/","title":{"rendered":"Considerations for Protecting Your Brand and Customers During a Pandemic, Part 2"},"content":{"rendered":"<p>Recently, because of some desperation to sell low-quality goods, there has also been a dramatic increase in the misuse of leading brand names to sell infringing and\/or counterfeit goods. The brand names are often used as part of a longer semi-descriptive name of a product on an online retailer site. Use of your mark, sprinkled on webpages, helps internet search engines find this abuser\u2019s page, and these uses are most often illegal.<\/p>\n<p>To read the full text of this post, the second of a multipart series, by Duane Morris patent agent <a href=\"https:\/\/www.duanemorris.com\/attorneys\/nicolecandelori.html\">Nicole Candelori<\/a> and partner <a href=\"https:\/\/www.duanemorris.com\/attorneys\/alainvilleneuve.html\" target=\"_blank\" rel=\"noopener noreferrer\">Alain Villeneuve<\/a>, please <a href=\"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/2020\/05\/15\/protecting-your-brand-and-customers-during-a-pandemic-part-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">visit the\u00a0<em>Duane Morris Fashion, Retail and Consumer Branded Products Blog<\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, because of some desperation to sell low-quality goods, there has also been a dramatic increase in the misuse of leading brand names to sell infringing and\/or counterfeit goods. The brand names are often used as part of a longer semi-descriptive name of a product on an online retailer site. Use of your mark, sprinkled &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blogs.duanemorris.com\/coronaviruscovid19\/2020\/05\/15\/considerations-for-protecting-your-brand-and-customers-during-a-pandemic-part-2\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Considerations for Protecting Your Brand and Customers During a Pandemic, Part 2&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[786,980,194,292,774,787],"ppma_author":[1043],"class_list":["post-599","post","type-post","status-publish","format-standard","hentry","category-general","tag-brand-protection","tag-fashion-retail-and-consumer-branded-products","tag-fraud","tag-retail","tag-trademark","tag-trademark-infringement"],"authors":[{"term_id":1043,"user_id":6,"is_guest":0,"slug":"duanemorris3","display_name":"Duane Morris","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/843ff6e7a8fe5fc92109b47a45f34b6cf0ea499e6e788db23456c838b0ae6747?s=96&d=blank&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/blogs.duanemorris.com\/coronaviruscovid19\/wp-json\/wp\/v2\/posts\/599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.duanemorris.com\/coronaviruscovid19\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.duanemorris.com\/coronaviruscovid19\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/coronaviruscovid19\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/coronaviruscovid19\/wp-json\/wp\/v2\/comments?post=599"}],"version-history":[{"count":0,"href":"https:\/\/blogs.duanemorris.com\/coronaviruscovid19\/wp-json\/wp\/v2\/posts\/599\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.duanemorris.com\/coronaviruscovid19\/wp-json\/wp\/v2\/media?parent=599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/coronaviruscovid19\/wp-json\/wp\/v2\/categories?post=599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/coronaviruscovid19\/wp-json\/wp\/v2\/tags?post=599"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/coronaviruscovid19\/wp-json\/wp\/v2\/ppma_author?post=599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}