{"id":413,"date":"2022-08-17T23:13:17","date_gmt":"2022-08-18T03:13:17","guid":{"rendered":"https:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/?p=413"},"modified":"2024-09-05T13:45:19","modified_gmt":"2024-09-05T17:45:19","slug":"intersection-of-nft-and-ip-developments-to-watch","status":"publish","type":"post","link":"https:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/2022\/08\/17\/intersection-of-nft-and-ip-developments-to-watch\/","title":{"rendered":"Intersection of NFT and IP &#8211; Developments to Watch"},"content":{"rendered":"<p>As digital collectables such as NFTs (non-fungible tokens) become more popular in our Web 4.0 era, more IP problems are inevitably created. For those new to this \ufb01eld, IP typically refers to patents, copyrights, trademarks and trade secrets, but in the world of NFTs, copyright and trademark issues generally get the public\u2019s attention.<\/p>\n<p><!--more--><\/p>\n<p>In China, an April 2022 case of first impression was handed down in Hangzhou, Zhejiang province, involving a \u201cchubby tiger\u201d cartoon. In that case, BigVerse, an NFT minting and trading platform, was sued and found liable for copyright infringement on the grounds that it created an NFT using the plaintiff\u2019s artwork without permission.<\/p>\n<p>BigVerse took an order from its user for minting and distributing an NFT based on a cartoon artwork entitled \u201cA Chubby Tiger Taking Vaccination.\u201d However, the platform did not verify whether the user was an authorized user of the artwork, even though the creator\u2019s copyright marking was visible on the design.<\/p>\n<p><a href=\"http:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/wp-content\/uploads\/sites\/51\/2022\/08\/1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-414\" src=\"http:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/wp-content\/uploads\/sites\/51\/2022\/08\/1.png\" alt=\"\" width=\"864\" height=\"586\" srcset=\"https:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/wp-content\/uploads\/sites\/51\/2022\/08\/1.png 864w, https:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/wp-content\/uploads\/sites\/51\/2022\/08\/1-300x203.png 300w, https:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/wp-content\/uploads\/sites\/51\/2022\/08\/1-768x521.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/p>\n<p>The Hangzhou court ruled for the plaintiff, who was an exclusive licensee of the creator artist, on the grounds that due to the immutable nature of NFTs: Once they are minted, they cannot be easily removed. As such, the platform must undertake a higher burden to verify the ownership or legitimacy of the user before they mint and disseminate an NFT. The court considered the platform in effect was operating as a network service instead of merely a content provider and should have put in place an IP review mechanism before they minted the NFT at issue.<\/p>\n<p>In the United States, there have been several notable NFT-related lawsuits in recent months:<\/p>\n<h4>Nike vs. StockX<\/h4>\n<p>Early in 2022, Nike sued an online reseller StockX for selling NFTs of shoes bearing Nike\u2019s trademark, after StockX launched its Vault collection of NFTs. StockX told potential buyers that they would be able to redeem the tokens for physical shoes &#8220;in the near future.\u201d After filing the lawsuit, Nike managed to purchase physical shoes on StockX\u2019s platform, which allegedly turned out to be counterfeits. Nike has now elevated the case to a new level involving counterfeiting, since Nike considered these physical shoes counterfeits.<\/p>\n<p>It would seem that if StockX is only selling its Vault NFTs as a \u201cclaim ticket\u201d for customers to redeem for actual shoes later, they might be able to get away with this practice. After all, NFTs are popular now and if this is a way for StockX to generate more business, all the more power to them. Also, their use of the NFTs will definitely lead to more sales for Nike. However, if their sale of the Vault NFTs generates much more revenue than just a claim ticket, it might be argued that their NFTs are palming off the goodwill of the famous Nike brand. Worse, if the physical shoes Nike or other customers purchase turn out to be counterfeit, it wouldn\u2019t be surprising for StockX to lose its credibility, and all bets are off.<\/p>\n<h4>Herm\u00e8s vs. Rothschild<\/h4>\n<p>Around December 2021, artist Mason Rothschild created digital images of fur-covered versions of the luxury Birkin handbags of Herm\u00e8s. The artist called the images \u201cMetaBirkins\u201d and sold them as NFTs.<\/p>\n<p>Herm\u00e8s is a well-known luxury designer of many fashion products, including its unique Birkin handbag. Herm\u00e8s owns the trademark rights in the Herm\u00e8s and Birkin marks, as well as trade dress rights in the Birkin design. Herm\u00e8s has accused Rothschild of ripping off the design of the French luxury brand&#8217;s iconic Birkin bag. Consumers posting on the artist\u2019s MetaBirkins Instagram page had expressed actual confusion with the MetaBirkins collection. Similar confusion over the source of the MetaBirkins had been reported in the media.<\/p>\n<p>Not surprisingly, Herm\u00e8s sued Rothschild in January 2022, alleging that the artists&#8217;s MetaBirkins NFT collection infringed its trademarks of the famous Birkin bags. Herm\u00e8s called the artist &#8220;a digital speculator who is seeking to get rich quick.\u201d Herm\u00e8s sued for trademark infringement, trademark dilution and cybersquatting.<\/p>\n<p>One main question is whether \u201cMetaBirkins\u201d is used as a trademark to indicate its source, or as artistic expression. Herm\u00e8s alleged that the artist used the MetaBirkins mark in commerce to brand his products as well as generate publicity. The artist claimed that the digital version of fur-covered Birkin bags was a creation of art. Also, the title of the artwork, \u201cMetaBirkins,\u201d was used not as a trademark for his products. As such, his use of the Herm\u00e8s mark should be entitled to protection under the First Amendment, which needs to be balanced against one\u2019s trademark rights in that Second Circuit. This case is now pending in federal district court in New York.<\/p>\n<p>As an IP practitioner, the recent cases from China and the U.S. seem to suggest an inevitable intersection, or collision, between IP rights and free speech rights as NFTs begin to take center stage. While free speech rights are fundamentally important to a society, the rights of IP owners also need to be considered, as always. Preferably, any rights created by the adaptation of NFTs should still be analyzed according to the existing IP law framework. That is, what is not allowed under the existing IP laws should not become allowable simply because of the new NFT technology \u2012 at least not without due consideration and balancing. In any event, it is unlikely that there will be a bright-line test for this collision, and it is expected to be a test of balance from both sides. Stay tuned!<\/p>\n<p><strong>P.S.<\/strong> On June 9, 2022, two top members of the United States Senate&#8217;s intellectual property subcommittee requested that the U.S. Patent and Trademark Office and U.S. Copyright Office team up and study NFTs and their impact on intellectual property rights.2<\/p>\n<p>In a letter, the senators asked the two executive agencies to look into NFTs in light of their rapid global growth &#8220;since their relatively recent introduction.&#8221; As mentioned in the foregoing, NFTs are unique digital assets that are stored on a blockchain and represent ownership of an item.<\/p>\n<p>The senators\u2019 letter poses several questions, including whether there would be IP challenges with future applications of NFTs, how transferring an NFT impacts the rights associated with that asset, how licensing rights and infringement work and what IP protections are given to an NFT creator. Again, this is an exciting time for IP and NFTs. Stick around!<\/p>\n<h4><strong>For More Information<\/strong><\/h4>\n<p>If you have any question, please contact <a href=\"https:\/\/www.duanemorris.com\/attorneys\/philipyu.html\">Philip Yu\u00a0<\/a>or any of the attorneys in our firm with whom you are familiar to consult on this matter.<\/p>\n<h4><em><strong>About Duane Morris &amp; Selvam LLP<\/strong><\/em><\/h4>\n<p><em>Duane Morris &amp; Selvam LLP (DMS) is a joint law venture between international firm Duane Morris LLP (DM) and Singapore-based firm Selvam LLC. DMS runs a unique Latin American-Asian practice out of Singapore, with a team of international lawyers qualified in multiple jurisdictions including Singapore, the US, the UK, Canada, Mexico and Colombia, with substantial experience in international transactions and disputes. DMS also has a wide cooperation network with some of the best Latin American and Asian law firms.<\/em><\/p>\n<p><em>Disclaimer: This article has been prepared and published for informational purposes only and is not offered, nor should be construed, as legal advice. For more information, please see the firm\u2019s full disclaimer.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As digital collectables such as NFTs (non-fungible tokens) become more popular in our Web 4.0 era, more IP problems are inevitably created. For those new to this \ufb01eld, IP typically refers to patents, copyrights, trademarks and trade secrets, but in the world of NFTs, copyright and trademark issues generally get the public\u2019s attention.<\/p>\n","protected":false},"author":435,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,2,168,193],"tags":[68,252,167,118,244],"ppma_author":[79],"class_list":["post-413","post","type-post","status-publish","format-standard","hentry","category-chinese","category-general","category-intellectual-property","category-nft","tag-chinese","tag-copyright","tag-intellectual-property","tag-nft","tag-trademarks"],"authors":[{"term_id":79,"user_id":435,"is_guest":0,"slug":"duanemorrisselvam","display_name":"Duane Morris and Selvam","avatar_url":"https:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/wp-content\/uploads\/sites\/51\/2020\/10\/dmlogo.jpg","author_category":"","last_name":"Selvam","first_name":"Duane Morris and","job_title":"","user_url":"","description":"<a href=\"https:\/\/www.duanemorrisselvam.com\">Visit the Duane Morris and Selvam website.<\/a>"}],"_links":{"self":[{"href":"https:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/wp-json\/wp\/v2\/posts\/413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/wp-json\/wp\/v2\/users\/435"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/wp-json\/wp\/v2\/comments?post=413"}],"version-history":[{"count":0,"href":"https:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/wp-json\/wp\/v2\/posts\/413\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/wp-json\/wp\/v2\/media?parent=413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/wp-json\/wp\/v2\/categories?post=413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/wp-json\/wp\/v2\/tags?post=413"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/duanemorrisandselvam\/wp-json\/wp\/v2\/ppma_author?post=413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}