{"id":120,"date":"2020-10-02T10:36:45","date_gmt":"2020-10-02T14:36:45","guid":{"rendered":"http:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/?p=120"},"modified":"2020-10-02T10:36:45","modified_gmt":"2020-10-02T14:36:45","slug":"how-to-build-relationships-with-influencers-part-2","status":"publish","type":"post","link":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/2020\/10\/02\/how-to-build-relationships-with-influencers-part-2\/","title":{"rendered":"How to Build Relationships with Influencers (Part 2)"},"content":{"rendered":"<p class=\"DMBdyTxt\"><a title=\"Christiane Campbell\" href=\"https:\/\/www.duanemorris.com\/attorneys\/christianeschuman.html\" target=\"_blank\" rel=\"noopener noreferrer\">Christiane Campbell<\/a>, partner and team lead of Duane Morris\u2019\u00a0<a href=\"https:\/\/www.duanemorris.com\/practices\/fashion_retail_consumer_branded_products.html\" target=\"_blank\" rel=\"noopener noreferrer\">Fashion, Retail and Consumer Branded Products<\/a>\u00a0Industry Group, and\u00a0<a title=\"Victoria Danta\" href=\"https:\/\/www.duanemorris.com\/attorneys\/victoriardanta.html\" target=\"_blank\" rel=\"noopener noreferrer\">Victoria Danta<\/a>, Duane Morris attorney, authored the\u00a0<i>Fashion Mannuscript<\/i>\u00a0article, \u201cHow to Build Relationships with Influencers (Part 2).\u201d<\/p>\n<p class=\"DMBdyTxt\">They write:<\/p>\n<p class=\"DMBdyTxt\" style=\"margin-left: .5in\">The\u00a0<a title=\"first part of this article\" href=\"https:\/\/www.duanemorris.com\/articles\/how_to_build_relationships_with_influencers_part1_0920.html\" target=\"_blank\" rel=\"noopener noreferrer\">first part of this article<\/a>\u00a0discussed corporate social responsibility (CSR) and how brands and businesses should be mindful in forming partnerships.<\/p>\n<p class=\"DMBdyTxt\" style=\"margin-left: .5in\">In building an influencer partnership, being reactive, as well as proactive, is key. Respond to potential partners that reach out to you while proactively researching potential partners with whom you would like to form a relationship. Have concrete ideas about what you would want to gain from such a relationship before entering it.<\/p>\n<p class=\"DMBdyTxt\" style=\"margin-left: .5in\">If this sounds a bit like dating (or online dating), that is not surprising. A brand-influencer partnership is, quite literally, a relationship that requires investment. In considering how best to invest, also consider which influencers on which platforms are most likely to be able to reach your consumers and form authentic, credible connections with them.<\/p>\n<p class=\"DMBdyTxt\"><b><a href=\"https:\/\/www.duanemorris.com\/articles\/how_to_build_relationships_with_influencers_part2_1020.html\" target=\"_blank\" rel=\"noopener noreferrer\">Read the full article<\/a>.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christiane Campbell, partner and team lead of Duane Morris\u2019\u00a0Fashion, Retail and Consumer Branded Products\u00a0Industry Group, and\u00a0Victoria Danta, Duane Morris attorney, authored the\u00a0Fashion Mannuscript\u00a0article, \u201cHow to Build Relationships with Influencers (Part 2).\u201d They write: The\u00a0first part of this article\u00a0discussed corporate social responsibility (CSR) and how brands and businesses should be mindful in forming partnerships. In building &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/2020\/10\/02\/how-to-build-relationships-with-influencers-part-2\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Build Relationships with Influencers (Part 2)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,68,67],"ppma_author":[79],"class_list":["post-120","post","type-post","status-publish","format-standard","hentry","category-general","tag-christiane-schuman-campbell","tag-influencer","tag-victoria-danta"],"authors":[{"term_id":79,"user_id":6,"is_guest":0,"slug":"duanemorris3","display_name":"Duane Morris","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/843ff6e7a8fe5fc92109b47a45f34b6cf0ea499e6e788db23456c838b0ae6747?s=96&d=blank&r=g","author_category":"1","last_name":"Sullivan","first_name":"Margaret","job_title":"","user_url":"http:\/\/www.duanemorris.com","description":"<a href=\"http:\/\/www.duanemorris.com\">Visit the Duane Morris website.<\/a>"}],"_links":{"self":[{"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/posts\/120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/comments?post=120"}],"version-history":[{"count":0,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/posts\/120\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/media?parent=120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/categories?post=120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/tags?post=120"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/ppma_author?post=120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}