{"id":140,"date":"2021-03-11T17:15:48","date_gmt":"2021-03-11T21:15:48","guid":{"rendered":"http:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/?p=140"},"modified":"2021-03-12T17:33:41","modified_gmt":"2021-03-12T21:33:41","slug":"new-cfd-domain-extension-tailored-to-capture-the-virtual-runway","status":"publish","type":"post","link":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/2021\/03\/11\/new-cfd-domain-extension-tailored-to-capture-the-virtual-runway\/","title":{"rendered":"New \u201c.cfd\u201d Domain Extension Tailored to Capture the Virtual Runway"},"content":{"rendered":"<p><em><strong>By <a href=\"https:\/\/www.duanemorris.com\/attorneys\/michellehondonovan.html\" target=\"_blank\" rel=\"noopener\">Michelle Hon Donovan<\/a> and <a href=\"https:\/\/www.duanemorris.com\/attorneys\/anjulimcargain.html\" target=\"_blank\" rel=\"noopener\">Anjuli M. Cargain<\/a><\/strong><\/em><\/p>\n<p><strong>ShortDot, a domain name registry company,<\/strong> has announced the launch of <em>.<\/em>cfd (<em>#ClothingFashionDesign<\/em>), a specialized generic top-level domain (gTLD) for clothing brands, fashion designers, retailers, influencers, bloggers, consumers and lifestyle ecommerce stores. TLDs were developed in the 1980s and have unique purposes (<em>e.g<\/em>., .com, commercial; .org, nonprofit organizations; .net, network and internet-related organizations; .edu, educational; .gov, government entities). ShortDot\u2019s <a href=\"https:\/\/shortdot.bond\/cfd\/\">webpage<\/a> for registering the new domain states:<\/p>\n<blockquote><p>By providing a memorable, unique, and relevant web address, .CFD offers clothing, fashion, cosmetics, and footwear brands and designers a unique opportunity to strengthen their web presence.<\/p><\/blockquote>\n<p>Trademark owners can register .cfd domain names during the \u201csunrise period,\u201d which ends April 12, 2021.<!--more--><\/p>\n<p>The new .cfd is intended to broadly encompass the fashion, footwear and cosmetics industry, including:<\/p>\n<ul>\n<li>Fashion houses, manufacturers, retailers and designers;<\/li>\n<li>Clothing\/footwear\/cosmetics brands\u2019 online stores, online boutiques or ecommerce stores;<\/li>\n<li>New-age apparel businesses, forward-thinking fashion brands and progressive cosmetics and footwear companies;<\/li>\n<li>Virtual fashion shows, fashion blogs and style guides;<\/li>\n<li>A model\u2019s portfolio page or a photographer\u2019s online collection; and<\/li>\n<li>Any other application of the words \u201cclothing and fashion design.\u201d<\/li>\n<\/ul>\n<p><strong>Sunrise Period<\/strong><\/p>\n<p>The\u00a0sunrise\u00a0period of domain name registration is a special period during which trademark holders may preregister names that are the same or similar to their trademarks in order to avoid attempts by others to register and profit from the use of the trademark. Sunrise periods occur prior to launch of a gTLD to the general public.<\/p>\n<p>Short Dot launched .cfd\u2019s sunrise period, exclusively for trademark holders, on March 10, 2021. The sunrise period will end\u00a0on April 12, 2021.<\/p>\n<p><strong>General Availability<\/strong><\/p>\n<p>The<em> .<\/em>cfd domain will officially be available for all end users on\u00a0April 13, 2021, and will be preceded with a seven-day Early Access Program (EAP) that will last until\u00a0April 20, 2021. EAP access is subject to following pricing schedule:<\/p>\n<ul>\n<li>Day 1: $1,000<\/li>\n<li>Day 2: $500<\/li>\n<li>Day 3: $250<\/li>\n<li>Day 4: $125<\/li>\n<li>Day 5: $100<\/li>\n<li>Day 6: $75<\/li>\n<li>Day 7: $50<\/li>\n<li>Starting April 20, 2021, end users seeking to register as a <em>.<\/em>cfd will be subject to standard fees.<\/li>\n<\/ul>\n<p><strong>Trademark Registration and Verification<\/strong><\/p>\n<p>In order to participate in the sunrise period, a company must have its trademark registration registered and verified by the Trademark Clearinghouse. The\u00a0clearinghouse\u00a0is a centralized database of verified trademarks that is connected to each and every new gTLD that will launch. After the Trademark Clearinghouse reviews and verifies the trademark data, trademark holders receive a unique authentication key that provides access to participate in sunrise periods of new gTLDs. Brand owners can submit trademark data into the clearinghouse\u2019s<strong> centralized database<\/strong> both prior to and during the launch of new gTLDs.<\/p>\n<p>Registration with the Trademark Clearinghouse also ensures that trademark owners receive the benefit of the notification services. In the event that someone attempts to register a domain name in a new gTLD that matches a trademark record in the clearinghouse, the clearinghouse warns the domain name registrant that the domain name matches a trademark term in the database. If the registrant continues to register the domain name, the trademark holder with then receive a notification of the registration so that it can take appropriate action to dispute the registration.<\/p>\n<p><strong>Practical Guidance<\/strong><\/p>\n<p>For companies in the clothing, cosmetics, fashion and design industry, registering as a <em>.<\/em>cfd could help deepen industry presence and target consumers. Registered trademark holders who have verified their registrations with the Trademark Clearinghouse can take advantage of the sunrise period. Companies should considering verifying their trademark registrations with the Trademark Clearinghouse so they get notice of potentially infringing domain name registrations.<\/p>\n<p><strong>About Duane Morris<\/strong><\/p>\n<p>In the rapidly changing fashion, retail, luxury and consumer goods industries, leading companies seek responsive attorneys who understand their business dynamics from every angle. Duane Morris attorneys, through their specific knowledge and broad experience, skillfully guide clients through the complexities of their entire life cycle, from startup, to litigation, to IP protection and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Michelle Hon Donovan and Anjuli M. Cargain ShortDot, a domain name registry company, has announced the launch of .cfd (#ClothingFashionDesign), a specialized generic top-level domain (gTLD) for clothing brands, fashion designers, retailers, influencers, bloggers, consumers and lifestyle ecommerce stores. TLDs were developed in the 1980s and have unique purposes (e.g., .com, commercial; .org, nonprofit &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/2021\/03\/11\/new-cfd-domain-extension-tailored-to-capture-the-virtual-runway\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New \u201c.cfd\u201d Domain Extension Tailored to Capture the Virtual Runway&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[119,118,120,122,25,6,121,123],"ppma_author":[79],"class_list":["post-140","post","type-post","status-publish","format-standard","hentry","category-general","tag-cfd","tag-cfd-domain-extension","tag-clothingfashiondesign","tag-anjuli-cargain","tag-cosmetics","tag-fashion","tag-footwear","tag-michelle-hon-donovan"],"authors":[{"term_id":79,"user_id":6,"is_guest":0,"slug":"duanemorris3","display_name":"Duane Morris","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/843ff6e7a8fe5fc92109b47a45f34b6cf0ea499e6e788db23456c838b0ae6747?s=96&d=blank&r=g","author_category":"1","last_name":"Sullivan","first_name":"Margaret","job_title":"","user_url":"http:\/\/www.duanemorris.com","description":"<a href=\"http:\/\/www.duanemorris.com\">Visit the Duane Morris website.<\/a>"}],"_links":{"self":[{"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/posts\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":0,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/posts\/140\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/media?parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/categories?post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/tags?post=140"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/ppma_author?post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}