{"id":403,"date":"2026-03-12T14:40:22","date_gmt":"2026-03-12T18:40:22","guid":{"rendered":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/?p=403"},"modified":"2026-03-12T14:40:24","modified_gmt":"2026-03-12T18:40:24","slug":"new-yorks-algorithmic-pricing-disclosure-act-is-in-effect","status":"publish","type":"post","link":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/2026\/03\/12\/new-yorks-algorithmic-pricing-disclosure-act-is-in-effect\/","title":{"rendered":"New York\u2019s Algorithmic Pricing Disclosure Act Is in Effect"},"content":{"rendered":"\n<p>By \u00a0<a href=\"https:\/\/www.duanemorris.com\/attorneys\/leejpotter.html\">Lee J. Potter Jr.<\/a><\/p>\n\n\n\n<p>Any company using an algorithm that utilizes personal data to set prices for consumers in New York state must comply with a new statute: the Algorithmic Pricing Disclosure Act. The Act applies to businesses that use \u201cpersonalized algorithmic pricing\u201d to set the price of goods or services and then offer, display or make available to a consumer such goods and services using the personal data specific to that consumer. These businesses will now be required to make a \u201cclear and conspicuous disclosure\u201d that states \u201cTHIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.duanemorris.com\/alerts\/new_yorks_algorithmic_pricing_disclosure_act_is_in_effect_0326.html\">Read the full <em>Alert<\/em> on the Duane Morris LLP website<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By \u00a0Lee J. Potter Jr. Any company using an algorithm that utilizes personal data to set prices for consumers in New York state must comply with a new statute: the Algorithmic Pricing Disclosure Act. The Act applies to businesses that use \u201cpersonalized algorithmic pricing\u201d to set the price of goods or services and then offer, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/2026\/03\/12\/new-yorks-algorithmic-pricing-disclosure-act-is-in-effect\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New York\u2019s Algorithmic Pricing Disclosure Act Is in Effect&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[228,6,254],"ppma_author":[79],"class_list":["post-403","post","type-post","status-publish","format-standard","hentry","category-general","tag-ai","tag-fashion","tag-pricing"],"authors":[{"term_id":79,"user_id":6,"is_guest":0,"slug":"duanemorris3","display_name":"Duane Morris","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/843ff6e7a8fe5fc92109b47a45f34b6cf0ea499e6e788db23456c838b0ae6747?s=96&d=blank&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/posts\/403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/comments?post=403"}],"version-history":[{"count":0,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/posts\/403\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/media?parent=403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/categories?post=403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/tags?post=403"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/fashionretailbrandedconsumergoods\/wp-json\/wp\/v2\/ppma_author?post=403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}