{"id":160,"date":"2017-08-30T19:20:26","date_gmt":"2017-08-30T23:20:26","guid":{"rendered":"http:\/\/blogs.duanemorris.com\/thelegaldish\/?p=160"},"modified":"2020-08-04T17:39:32","modified_gmt":"2020-08-04T21:39:32","slug":"caliburger-copies-in-n-out-and-wins","status":"publish","type":"post","link":"https:\/\/blogs.duanemorris.com\/thelegaldish\/2017\/08\/30\/caliburger-copies-in-n-out-and-wins\/","title":{"rendered":"CaliBurger Copies In-N-Out and Wins"},"content":{"rendered":"

By Constantine Mittendorf<\/strong><\/em><\/p>\n

\"\"<\/p>\n

CaliBurger is an in international burger chain, and it seems to be winning after copying the In-N-Out formula.\u00a0 When CaliBurger opened in Shanghai in 2011, it openly copied the In-N-Out formula<\/a>.\u00a0 It sold Double-Doubles (In-N-Out\u2019s signature burger), Animal-Style fries (In-N-Out\u2019s signature fries), and sodas with palm-trees printed on the cups (In-N-Out\u2019s signature decoration).<\/p>\n

Coincidence?\u00a0 No chance.\u00a0 CaliBurger\u2019s owners are Americans with offices in California.\u00a0 In fact, one of CaliBurger\u2019s co-founders, Jonathan Wong, used to be an In-N-Out manager.\u00a0 He is even quoted in the LA Times<\/a> stating \u201cThe model was In-N-Out.\u201d\u00a0 Further, several of the founders are attorneys<\/a> who have specialized in intellectual property law.\u00a0 It\u2019s pretty clear that CaliBurger wanted to fill the niche that In-N-Out has failed to fill, so it basically copied In-N-Out to give people California style fast food burgers outside of California.\u00a0 It looks like CaliBurger is poised to use the In-N-Out branding as a springboard into new territory.\u00a0 Give the people what they want, right?<\/p>\n

\u201cThe model was In-N-Out.\u201d –\u00a0CaliBurger\u2019s co-founder.<\/p><\/blockquote>\n

In-N-Out<\/a> is a California burger chain with hundreds of locations primarily in the Southwestern United States and Texas. \u00a0In-N-Out has zero locations in China and zero international locations.\u00a0 Founded in 1948, it was almost exclusively a California-only chain up until the year 2000.\u00a0 As a family run business, it grew its brand slowly for years and famously resisted calls for expansion.\u00a0 Its popular menu and loyal customers seemed to be a recipe for success, yet it declined to expand despite cult-like popularity outside its home base.<\/p>\n

However, when CaliBurger opened its doors, In-N-Out quickly took notice and filed a lawsuit<\/a> for trademark infringement in the Northern District of California.\u00a0 CaliBurger changed some of its menu and d\u00e9cor, and the parties quickly settled<\/a>.<\/p>\n

In-N-Out boasts over 300 locations<\/a> in 6 states, while CaliBurger has over 40 restaurants<\/a> in over a dozen countries.\u00a0 If CaliBurger continues to grow, its success will be in large part due to nearly 70 years of branding fostered by In-N-Out.<\/p>\n

CaliBurger\u2019s aggressive strategy highlights the both the importance of protecting valuable intellectual property, including brand recognition, and meeting market demands before it\u2019s too late.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Constantine Mittendorf CaliBurger is an in international burger chain, and it seems to be winning after copying the In-N-Out formula.\u00a0 When CaliBurger opened in Shanghai in 2011, it openly copied the In-N-Out formula.\u00a0 It sold Double-Doubles (In-N-Out\u2019s signature burger), Animal-Style fries (In-N-Out\u2019s signature fries), and sodas with palm-trees printed on the cups (In-N-Out\u2019s signature … <\/p>\n

Continue reading “CaliBurger Copies In-N-Out and Wins”<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[187,192,189,186,13,52,11,188,191,193,37,190],"ppma_author":[201],"class_list":["post-160","post","type-post","status-publish","format-standard","hentry","category-general","tag-brand-recognition","tag-brand-value","tag-branding","tag-caliburger","tag-constantine-mittendorf","tag-fast-food","tag-in-n-out","tag-intellectual-property","tag-lawsuit","tag-protecting-intellectual-property","tag-restaurant","tag-trademark"],"authors":[{"term_id":201,"user_id":6,"is_guest":0,"slug":"duanemorris3","display_name":"Duane Morris","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/843ff6e7a8fe5fc92109b47a45f34b6cf0ea499e6e788db23456c838b0ae6747?s=96&d=blank&r=g","author_category":"1","last_name":"Sullivan","first_name":"Margaret","job_title":"","user_url":"http:\/\/www.duanemorris.com","description":"Visit the Duane Morris website.<\/a>"}],"_links":{"self":[{"href":"https:\/\/blogs.duanemorris.com\/thelegaldish\/wp-json\/wp\/v2\/posts\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.duanemorris.com\/thelegaldish\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.duanemorris.com\/thelegaldish\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/thelegaldish\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/thelegaldish\/wp-json\/wp\/v2\/comments?post=160"}],"version-history":[{"count":0,"href":"https:\/\/blogs.duanemorris.com\/thelegaldish\/wp-json\/wp\/v2\/posts\/160\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.duanemorris.com\/thelegaldish\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/thelegaldish\/wp-json\/wp\/v2\/categories?post=160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/thelegaldish\/wp-json\/wp\/v2\/tags?post=160"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.duanemorris.com\/thelegaldish\/wp-json\/wp\/v2\/ppma_author?post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}