By: Sheila Raftery Wiggins
Potential drivers filed a class action suit against a well-known ride hailing firm in federal court (N.D. Ill.) alleging that text messages sent to potential drivers violate the Telephone Consumer Protection Act (“TCPA”). A sample text states: “You’re invited to drive [insert name]. No schedule. No boss. Sign up now and get a $500 bonus,” according to the recently-filed complaint. The case seeks $500 or $1,500 in damages for each text message which violates the TCPA.
Similar claims have been filed against this ride hailing firm in other federal courts, including in California. The firm has had some success defeating similar cases.
Generally, text message advertising services require “prior express written consent” from recipients, and employment solicitations require “express consent” which need not be in writing.
LESSON: A text campaign for employment should explicitly state that it is an employment solicitation.