As part of its ongoing enforcement efforts against allegedly deceptive and misleading uses of artificial intelligence, the Federal Trade Commission (FTC) disclosed five new enforcement actions on September 25, 2024, against companies across various industries that either allegedly made fraudulent claims about their AI resources or offered AI services that could be used in misleading or deceptive ways. Businesses should expect that the FTC will continue to focus its efforts on preventing potentially deceptive, fraudulent or anti-competitive uses of AI under its Operation AI Comply enforcement focus. Read the full Alert on the Duane Morris website.