consumer fraud – Animal Law Developments

December 4, 2020December 5, 2020 by Michelle Pardo

Animal Activist Group’s “Open Rescue” Violates California’s Unfair Competition Law

by Michelle C. Pardo

Animal activist group Direct Action Everywhere (“DxE”), which made headlines for its members’ multiple criminal charges as a result of trespassing and removing animals from agriculture operations, has been enjoined for its violation of California’s Unfair Competition Law (“UCL”) for its “open rescue” actions against Diestel Turkey Ranch. After targeting Diestel’s turkey farms with its tactics, and launching an “investigation” of its turkey raising practices, back in January of 2017, DxE sued Diestel in the Alameda County Superior Court under the UCL and the False Advertising Law (FAL). DxE alleged that Diestel Turkey Ranch’s marketing had made misleading and deceptive claims about how its turkeys are raised. Direct Action Everywhere SF Bay Area v. Diestel Turkey Ranch (RG17847475) (Superior Court, Alameda County). Continue reading “Animal Activist Group’s “Open Rescue” Violates California’s Unfair Competition Law”

August 23, 2019August 23, 2019 by Michelle Pardo

Goodbye Big Food, Hello Lawsuit: Animal Rights Group Files Case Over Dairy Product Marketing

By: Michelle C. Pardo

Known for its “Dairy Done Right” marketing campaign, Tillamook County Creamery Association (“Tillamook”), which produces dairy products like cheese, yogurt, ice cream and butter, is the latest target of a consumer fraud lawsuit filed this week in Oregon state court (Multnomah County). Animal rights group Animal Legal Defense Fund (ALDF) is co-counsel to four Oregon residents and a class of similarly situated consumers who claim Tillamook uses deceptive representations when advertising and marketing its dairy products, which is likely to confuse or mislead customers. Continue reading “Goodbye Big Food, Hello Lawsuit: Animal Rights Group Files Case Over Dairy Product Marketing”

July 24, 2019 by Michelle Pardo

The Beef Goes On: Tofurky Challenges Arkansas Meat Labeling Law

by Michelle C. Pardo

Tofurky goes to court – again. On July 22nd, Turtle Island Foods (doing business as The Tofurky Company) filed a federal lawsuit in the Eastern District of Arkansas against the Arkansas Bureau of Standards to challenge the constitutionality of an amended Arkansas law that prohibits “purveyors of plant- or cell-based meats” from using the words “meat” and related terms like “beef,” “pork,” “roast,” and “sausage.” See Ark. Code Ann. § 2-1-305. Violations of the law, which goes into effect on July 24, 2019, may be punished by civil penalty up to $1,000. Counsel for Tofurky includes animal activist group Animal Legal Defense Fund, the ACLU Foundation, and The Good Food Institute, a Washington, DC based advocacy group (whose founder previously ran vegan campaigns for PETA). All of these organizations previously teamed up with Tofurky to challenge Missouri’s amended meat advertising law. Continue reading “The Beef Goes On: Tofurky Challenges Arkansas Meat Labeling Law”

September 7, 2018September 10, 2018 by Michelle Pardo

“What’s Your Beef”? Legal Challenge to Missouri’s New Meat Advertising Law

by Michelle C. Pardo

Animal rights and environmental activists have long led the charge into federal and state courts with consumer fraud actions challenging representations made about animal products, ostensibly arguing that consumers are misled by animal welfare claims on labels, but often with the ultimate goal of removing from a label something that the activists fear is influencing consumers’ purchase of an animal product.

Missouri’s new, first-in-the-nation law (amending its prior meat advertising law) prohibits companies from “misrepresenting a product as meat that is not derived from harvested livestock or poultry.” Mo. Rev. Stat. § 265.494(7). This amendment may put animal and environmental activist groups on their heels as it changes the way that products not derived from animals can be labeled.

Continue reading ““What’s Your Beef”? Legal Challenge to Missouri’s New Meat Advertising Law”