Kelly Bonner and Agatha Liu of Duane Morris LLP shared their insights and experience with CosmeticsDesign on the risks of incorporating AI technology into business practices, and how can beauty companies protect themselves.
Common uses for AI in beauty & associated risks
One of the most common uses for AI technology is personalizing products and offering personalized product recommendations. “As beauty has become increasingly personalized,” Bonner explained, “companies are increasingly deploying AI technologies to enable customers to visualize new looks (virtual try-on tech) or communicate with customers via chatbots that act as virtual assistants and offer personalized product recommendations.”
Additionally, said Liu, “we see more robots automating beauty tasks performed on customers, such as applying cosmetics or other beauty products to human faces or bodies.”
While these tools are helpful for consumers navigating purchasing decisions for beauty products, “significant risks can arise during various stages of working with the AI technology,” Liu shared. For example, she illustrated, “companies that collect training data from third-party sources to develop their own AI techniques could risk IP infringement.
Further, “as companies solicit input from customers to feed into specific AI techniques, they can risk privacy breach especially given the highly personalized nature of the industry,” said Liu. […]