Puffery Vs. False Claims: The FTC Is Watching

By: Sheila Raftery Wiggins

LESSON: Avoid false endorsements by the government, especially when the government does not rank your business industry. The FTC reprimanded a fitness franchisor for falsely stating that the FTC endorses or has ranked the fitness franchise. A false claim may give cause to: (1) the filing of a complaint with the Federal Trade Commission—the filing is free, (2) a lawsuit and (3) decreased reputation. Comments to this post are welcome.

Sheila Raftery Wiggins, of the Newark office, handles matters involving complex commercial disputes, insurance defense, coverage disputes, financial fraud, and attorney ethics.

© 2009- Duane Morris LLP. Duane Morris is a registered service mark of Duane Morris LLP.

The opinions expressed on this blog are those of the author and are not to be construed as legal advice.

Proudly powered by WordPress