By: Sheila Raftery Wiggins
LESSON: Avoid false endorsements by the government, especially when the government does not rank your business industry. The FTC reprimanded a fitness franchisor for falsely stating that the FTC endorses or has ranked the fitness franchise. A false claim may give cause to: (1) the filing of a complaint with the Federal Trade Commission—the filing is free, (2) a lawsuit and (3) decreased reputation. Comments to this post are welcome.