This blog post is Part II of a two-part series on strategic business reasons to seek protection of trademarks in Cuba now. Read Part I here.
Every company – regardless of size – has a name and/ or a trademark. Often, that name or trademark is a company’s most valuable asset, and should be protected as such. Yet, historically, protection of trademarks in Cuba has not been high on U.S. companies’ agendas. Protection of U.S. trademarks in Cuba is currently possible, is relatively simple, and is a smart and strategic business move: Below are five of the top ten reasons to seek protection of trademarks in Cuba now: Continue reading “Top Ten Reasons for U.S. Companies to Protect Brands in Cuba Now: Part I”