Tag Archives: UK Advertising Standards Authority

UK Advertising Standards Authority Bans PETA Ad As “Misleading” and Lacking Substantiation

by John M. Simpson.

On September 4, 2019 the Advertising Standards Authority (ASA), which describes itself as “the UK’s independent advertising regulator,” upheld a challenge to an advertisement  that had been displayed for People for the Ethical Treatment of Animals (PETA) on the side of buses in February 2019.  As the authority described it, the ad “included the text ‘Don’t let them pull the wool over your eyes.  Wool is just as cruel as fur.  GO WOOL-FREE THIS WINTER PeTA.’  Beside the text was an image of a woman with the neck of her jumper pulled over her face.”   Ten complainants challenged whether the claim “wool is just as cruel as fur” was misleading and could be substantiated.  ASA upheld the challenge and ruled that the ad “must not appear in its current form” and “told PETA not to use the claim ‘wool is just as cruel as fur’ in [the] future.”  Continue reading UK Advertising Standards Authority Bans PETA Ad As “Misleading” and Lacking Substantiation