Activist Greenwashing Case In D.C. Runs Aground

“Greenwashing,” a subject of frequent discussion, is defined by Merriam-Webster as “the act or practice of making a product, policy, activity, etc., appear to be more environmentally friendly or less environmentally damaging than it really is.”  Greenwashing claims have become popular with activists trying to attack businesses in the animal space who make consumer-facing statements about their operations by using terms such as “sustainable” or “humane.”  Read about a recent court decision in D.C. on greenwashing on the Duane Morris Fashion, Retail and Consumer Branded Products Blog.

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