Kelly Bonner and Agatha Liu of Duane Morris LLP shared their insights and experience with CosmeticsDesign on the risks of incorporating AI technology into business practices, and how can beauty companies protect themselves.
While “today’s AI technology can save a fair amount of time in not only performing conventional services, but also uncovering hidden insight into consumer motivation and behavior,” Liu noted, “on the other hand, today’s AI technology generally lacks transparency and suffers from hallucination and thus still requires a considerable amount of human review.” Therefore, she recommended that “while companies are encouraged to incorporate AI technology into their offerings, they should closely monitor how it is utilized and what it produces and make adjustments or take remedial steps as appropriate.” […]
Bonner affirmed Liu’s sentiments and added that “as brands compete for younger and more tech-savvy consumers who are increasingly concerned about skincare, and preventing the appearance of aging, I envision brands increasingly relying on conversational AI tools to personalize content across platforms, particularly when it comes to product recommendations for skin concerns, visualizing before-and-after images, and using ‘aging’ filters to identify emerging concerns.”
Read the full article on CosmeticsDesign website.