Duane Morris partner Agatha Liu spoke with Vogue Business on the implications of Europe’s AI Act on various sectors, including the fashion industry. Read the full article on the Vogue Business website.
Common Uses for AI in Beauty & Associated Risks
Kelly Bonner and Agatha Liu of Duane Morris LLP shared their insights and experience with CosmeticsDesign on the risks of incorporating AI technology into business practices, and how can beauty companies protect themselves.
While “today’s AI technology can save a fair amount of time in not only performing conventional services, but also uncovering hidden insight into consumer motivation and behavior,” Liu noted, “on the other hand, today’s AI technology generally lacks transparency and suffers from hallucination and thus still requires a considerable amount of human review.” Therefore, she recommended that “while companies are encouraged to incorporate AI technology into their offerings, they should closely monitor how it is utilized and what it produces and make adjustments or take remedial steps as appropriate.” […]
Continue reading “Common Uses for AI in Beauty & Associated Risks”
Artificial Intelligence Compliance in the Beauty Industry
Duane Morris’ Agatha Liu and Kelly Bonner were interviewed by Personal Care Insights about the challenges and opportunities beauty companies face while using AI to appeal to younger consumer demographics. Below is an excerpt of the article.
How does the competitive landscape of the beauty industry impact businesses’ use of AI technologies, especially when it comes to targeting younger consumer segments?
Bonner: The highly competitive nature of the beauty industry, with its desire to appeal to younger consumers, is certainly a key driver in beauty brands embracing AI tools to offer enhanced customer shopping experiences.
Can you provide some context about US AI regulations that the beauty industry should know? What do you expect is coming, especially considering the AI Act in the EU?
Liu: The EU AI Act imposes specific obligations on the providers and deployers of so-called high-risk AI systems, including testing, documentation, transparency and notification duties.
To read the full interview, please visit the Personal Care Insights page.
Beauty and the Artificial Intelligence Beast
Duane Morris partner Agatha Liu spoke with Personal Care Insights on potential risks, including personalization, appearance bias and regulatory compliance, as beauty companies integrate AI technologies.
Can you provide examples of legal issues within the beauty industry due to AI, and how they were addressed?
Liu: Yes, recently we’ve seen a number of class action suits against beauty companies alleging that their VTO tools collect users’ biometric facial information without their informed consent, in violation of Illinois’s Biometric Information Privacy Act (BIPA), which requires that companies that collect certain biometric data first obtain informed consent before collecting the data, inform consumers about use, retention and destruction policies with respect to biometric data, and take steps to protect it.
Read the full interview on the Personal Care Insights website.
Webinar Replay: Strategic Contracting to Reduce Risk in AI
A webinar replay of the Get Smart with AI webinar series session Strategic Contracting to Reduce Risk is now available.
Webinar: Strategic Contracting to Reduce Risk in AI
Duane Morris will present the next session in the Get Smart with AI webinar series, Strategic Contracting to Reduce Risk, a Zoom webinar on risk mitigation strategies for AI use in business, on Wednesday, November 15, 2023, from 3:00 p.m. to 4:00 p.m. Eastern time.
For more information and to register, visit the Duane Morris website.
A Discussion with the Copyright Office and UPSTO on Where AI Policy Is Headed
Duane Morris partner Agatha Liu will be moderating the California Lawyers Association webinar “Where Our AI Policy Is Headed – A Discussion with the Copyright Office and the Patent and Trademark Office” on October 26, 2023, from 12:00 p.m. to 1:00 p.m. Pacific.
For more information and to register, please visit the CLA website.
How to Mitigate Harms and Risks from AI Technology
Duane Morris partner Agatha H. Liu, Ph.D., authored the article, “Mitigating AI Bias with Responsible AI Design,” which appeared in New Matter, a publication of the California Lawyers Association.
How to Protect Your Company’s Online Data in the AI Era
Duane Morris attorneys Agatha H. Liu and Ariel Seidner authored the Westlaw Today article, “Safeguarding Companies’ Online Data in the AI Era: Evolving Technology and Legal Protection,” which identifies considerations companies should account for when undertaking efforts to protect their online data. Read the full article.
And the Copyright Registration Goes to… the AI Algorithm or the Machine?
The Copyright Registration Guidance published by the United States Copyright Office in March mainly addressed whether a human providing simple prompts or other input to an artificial intelligence (AI) algorithm could obtain a copyright registration for the output that the AI algorithm generated based on the human input. … Now a few months later, a court has handed out a decision on whether to grant a copyright registration to the AI algorithm in Thaler v. Perlmutter, 1:22-cv-01564 (D.D.C).