The relationship between privacy and mobile applications is coming into focus. On February 27, 2012, the California Attorney General entered into a Joint Statement of Principles with the six largest mobile application companies – Apple, Google, H-P, Microsoft, Amazon and RIM – regarding consumer privacy and transparency issues when data is collected through an app. http://ag.ca.gov/cms_attachments/press/pdfs/n2647_agreement.pdf. The Five Principles set parameters for good practice. Although not legally binding, the AG promises to review compliance in the fall, and may use California laws on privacy, false advertising, unfair business practices and others as enforcement tools. Since California often leads the way in privacy enforcement it is likely that other states will follow suit.
I have a confession to make: I am addicted to my BlackBerry. Indeed, the term “CrackBerry” certainly applies in my case. Ever since my wireless signal was established years ago, I have been mainlining my BlackBerry on a relatively constant basis.
There was a time that BlackBerry really was the only real PDA game in town at my firm. However, more recently, we have opened up the iPhone option, and as time passes, more and more of my colleagues have been weaning themselves off the BlackBerry and migrating to the iPhone. What’s more, some of my colleagues have been encouraging me (rather strenuously) to change my PDA drug of choice, turn my back on my beloved BlackBerry, and go the iPhone route myself.