Once upon a time, at the turn of this century, when the commercial internet starting becoming a reality, we had the first opportunity to purchase holiday gifts online. This seemed like a big experiment. Would our orders really get fulfilled? Would the gifts arrive on time? Was it safe to give a credit card and other identifying information on the World Wide Web?
Fast-forward to now. Many billions of dollars of gift transactions are happening on an ongoing basis as the current holiday season is upon us. We have grown accustomed to making online purchases of all types throughout the year, and the holiday season ratchets this up tremendously.