Tag Archives: brand value

CaliBurger Copies In-N-Out and Wins

By Constantine Mittendorf

CaliBurger is an in international burger chain, and it seems to be winning after copying the In-N-Out formula.  When CaliBurger opened in Shanghai in 2011, it openly copied the In-N-Out formula.  It sold Double-Doubles (In-N-Out’s signature burger), Animal-Style fries (In-N-Out’s signature fries), and sodas with palm-trees printed on the cups (In-N-Out’s signature decoration).

Coincidence?  No chance.  Continue reading CaliBurger Copies In-N-Out and Wins