Dangers of Data-Mining in California Restaurants: Song-Beverly Credit Card Act

By Constantine Mittendorf

Data is hugely important in running a successful restaurant today.  Targeted email marketing campaigns can be an invaluable marketing tool.  But trying to collect too much data can land your bistro in hot water.  California has specific laws limiting what data can and cannot be collected – restaurants need to be aware of these limitations or it can be very costly.

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