CaliBurger Copies In-N-Out and Wins

By Constantine Mittendorf

CaliBurger is an in international burger chain, and it seems to be winning after copying the In-N-Out formula.  When CaliBurger opened in Shanghai in 2011, it openly copied the In-N-Out formula.  It sold Double-Doubles (In-N-Out’s signature burger), Animal-Style fries (In-N-Out’s signature fries), and sodas with palm-trees printed on the cups (In-N-Out’s signature decoration).

Coincidence?  No chance.  Continue reading “CaliBurger Copies In-N-Out and Wins”

© 2009- Duane Morris LLP. Duane Morris is a registered service mark of Duane Morris LLP.

The opinions expressed on this blog are those of the author and are not to be construed as legal advice.

Proudly powered by WordPress