Tag Archives: advertising standards authority

You Are Too Beautiful – Photoshop and Advertising

An article in Fashionista this week raises a provocative issue. Is it false advertising to use digital imaging software, such as Adobe’s Photoshop, to enhance photographs of people modeling cosmetic products and services, making the models look even more beautiful than they do in real life in order to sell these products and services?

According to the Fashionista article, Seth Maitlins, a citizen advocate and former marketing executive from Los Angeles, with the help of the Eating Disorders Coalition, has spearheaded the introduction of a bill in Congress called the “Truth In Advertising Act of 2014,” H.R 4341.

Continue reading You Are Too Beautiful – Photoshop and Advertising