Tag Archives: publishing

Is the Doctor on TV Playing the Part of Your Doctor?

Real and fictional doctors have been staples of television for decades. Viewers can tune in and listen to remedies offered by The Doctors, Dr. Drew on Call, and The Dr. Oz Show, among many other real and fictional healthcare providers.

On April 28, 2012, famed cardiothoracic surgeon and television health guru Dr. Mehmet Oz broadcast an episode of his show in which he offered a simple, homespun remedy for viewers whose sleep suffers due to cold feet. Dr. Oz suggested that those afflicted with this condition use “Knapsack Heated Rice Footsies.” What are Knapsack Heated Rice Footsies you might ask. The audience was told by Dr. Oz to place some uncooked rice in their socks, microwave them, and wear the socks for 20 minutes. This is exactly what Dr. Oz viewer Frank Dietl did.

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A Big Question About the Future of the Book Publishing Business: Who Sets the Price of eBooks?

Book publishers have always set the suggested list price of printed books. Bookstores were free to sell the books to customers like us at any price. In days that seem ancient now, mega-bookstore chains like Barnes & Noble, Walden, and Borders engaged in deep discounting. Many independent bookstores couldn’t compete and they went out of business.

Like any traditional content-based business encountering digital distribution, publishers tried to cling to their old ways. Please refer to the history of the music business over the past decade for how that view of the world worked out.

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