I Know I Am, But What Am I? Two Music Stars in a Trademark Dispute

If anyone can accurately be called ubiquitous, it’s musician, producer, and fashionista Pharrell Williams. Whether it’s cavorting with Robin Thicke and dancers in “Blurred Lines” or on Daft Punk’s song of the summer of 2013, “Get Lucky,” the man is everywhere. Now he’s in federal court, too. He’s adverse to will.i.am, who also isn’t unskilled in the art of ubiquity in the worlds of music, fashion, and technology — both on his own and as a member of The Black Eyed Peas.

Pharrell Williams has been using the phrase “I AM OTHER” on a video-driven website established by Williams at www.iamother.com. His company is seeking to register that phrase as a trademark at the US Patent and Trademark Office. Will.i.am and his attorneys protested.

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