Every single day, billions of people spend countless seconds, minutes, and hours on social media. Why?
This occurs in part because it is the business of social media companies to do their best to hold you captive. They want their sites to be “sticky,” so that you spend your time (and ultimately your money) there.
Thus, at bottom, as businesses that have as their appropriate mission the duty to maximize profits for shareholders, they compete fiercely for the attention of social media users.