Last week, you were informed about the Federal Trade Commission (FTC) updating advertising disclosure guidance for search engines. But there’s more! On July 1, new FTC rules went into effect that are intended to provide greater privacy protection for children online. Indeed, the rules are supposed to afford increased safeguards when it comes to data such as geo-location and social media information.
By way of background, the Children’s Online Privacy Protection Act (COPPA) became operative in 2000, in the early days of the commercial Internet. The law was designed to enable parents to control personal information collected from these young children in hopes that COPPA would prevent children under the age of 13 from being targeted via personalized online marketing messages.