Tag Archives: coppa

COPPA Now Includes Greater Protections For Kids Online

Last week, you were informed about the Federal Trade Commission (FTC) updating advertising disclosure guidance for search engines. But there’s more! On July 1, new FTC rules went into effect that are intended to provide greater privacy protection for children online. Indeed, the rules are supposed to afford increased safeguards when it comes to data such as geo-location and social media information.

By way of background, the Children’s Online Privacy Protection Act (COPPA) became operative in 2000, in the early days of the commercial Internet. The law was designed to enable parents to control personal information collected from these young children in hopes that COPPA would prevent children under the age of 13 from being targeted via personalized online marketing messages.

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How Many Millions of Children are on Facebook?

Many web sites prohibit children under the age of 13. It’s not necessary out of altruism, but because the Children’s Online Privacy Protection Act (COPPA) contains various provisions and requirements concerning special treatment that must be accorded to the children.

The statute is designed to protect young children from web sites that might seek to exert influence over them by obtaining personal data and marketing to them. Indeed, web sites are required to get verifiable parental consent before allowing such children to participate and they must follow certain rules to safeguard their privacy.

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