Tag Archives: advertising

Police Banner ‘Ads’ Warn About Potentially Pirated Content

Internet ads can be annoying. At times, for example, you may be seeking to read an article or watch a video clip online, but first you have to click off an advertisement that is in the way, or you have to wait out a video ad before you can watch the video content of your choosing.

Perhaps these ads once in a while may be successful in gaining your interest to buy the advertised products, but certainly most of the time these ads simply are a nuisance and a waste of time.

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FTC Updates Advertising Disclosure Guidance For Search Engines

Back at the dawn of the commercial Internet era in 2002, the Federal Trade Commission provided guidance to search engines in terms of differentiating between true search results and advertisements. However, over the past 11 years, the FTC has determined that search results and advertisements have become less distinguishable from each other.

Accordingly, in correspondence recently sent to major search engines such as Google, Bing, Yahoo and AOL, the FTC has updated its 2002 guidance.

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FTC Issues New Advertising Guidelines For The Mobile Age

It has been ages in Internet time since the FTC provided advertising guidance in its “Dot Com Disclosures” release in 2000. Thirteen years later, cyber eons really, the FTC now has come up with new guidance in its “.com Disclosures: How to Make Effective Disclosures in Digital Advertising.”

This new guidance recognizes the exponentially increasing use of mobile devices and the consequences of their limited screen size, as well as the growing prevalence of social media advertising.

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The Legal Ethics of Social Media and the Cloud

Social media no longer is the province of only those who are college-aged or younger. Indeed, businesses of all types now seek to capitalize on social media connections, and law firms are no exception. Many firms now have their own Facebook pages, for example, and many lawyers are seeking to attract attention through a variety of other social media sites such as LinkedIn and Twitter. Also, more and more, information is being stored in the cloud.

Notwithstanding this gravitational pull toward clouds and social media, lawyers need to remain mindful of ethical and practical constraints, so that they do not feel more pain than joy in this context.

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California Spotlights Mobile Applications and Privacy: The Impact on the App (Including the mHealth) Industry

The relationship between privacy and mobile applications is coming into focus. On February 27, 2012, the California Attorney General entered into a Joint Statement of Principles with the six largest mobile application companies – Apple, Google, H-P, Microsoft, Amazon and RIM – regarding consumer privacy and transparency issues when data is collected through an app. http://ag.ca.gov/cms_attachments/press/pdfs/n2647_agreement.pdf. The Five Principles set parameters for good practice. Although not legally binding, the AG promises to review compliance in the fall, and may use California laws on privacy, false advertising, unfair business practices and others as enforcement tools. Since California often leads the way in privacy enforcement it is likely that other states will follow suit.

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