The newest Nevada privacy law, SB 220, is about to become operative on October 1, 2019, and will require website operators to provide consumers with the right to opt out of the sale of their personal information. The definition of what constitutes a “sale” is fairly narrow and includes several broad exclusions. Therefore, this opt-out provision is likely to apply only in narrow circumstances. However, businesses that may be covered by this new law will need to complete the following items prior to October 1:
- Determine whether the law applies to your business.
- Confirm compliance with existing consumer notice requirements.
- Establish a designated request address where consumers may submit a verified request to opt out of the sale of their covered information.
- Develop policies, procedures and processes for verifying and responding to requests within 60 days.