Category: Privacy Class Actions

By Gerald L. Maatman, Jr., Justin Donoho, Hayley Ryan, and Tyler Zmick

Duane Morris Takeaways: On October 2, 2025, in Azuz v. Accucom Corp. d/b/a InfoTracer, No. 21-CV-01182, 2025 U.S. Dist. LEXIS 195474 (N.D. Ill. Oct. 2, 2025), Judge LaShonda A. Hunt of the U.S. District Court for the Northern District of Illinois dismissed a class action complaint alleging violations of the Illinois Right of Publicity Act (IRPA). The plaintiff claimed that InfoTracer unlawfully used individuals’ names and likeness to advertise and promote its products without consent. The Court held that the Plaintiff lacked Article III standing because she failed to plausibly allege a concrete injury – her only alleged harm was “self-inflicted,” as no one other than her own counsel ever searched her name on the site.

The decision illustrates that plaintiffs bringing right of publicity claims against website operators must show that a third party actually accessed their information for a commercial purpose. Mere availability of an individual’s information on a website, without evidence of third-party viewing, does not establish a concrete injury under Article III.

Background

Plaintiff Marilyn Azuz filed a putative class action complaint against Accucom Corp. d/b/a InfoTracer, which operates infotracer.com, a website selling personal background reports. She alleged that Accucom used her name and likeness to advertise and promote its products without written consent, in violation of the IRPA. Id. at *2-4. Plaintiff sought damages and injunctive relief barring Accucom from continuing the alleged conduct. Id. at *4.

After three years of litigation and discovery, Accucom moved to dismiss for lack of subject matter jurisdiction, raising a factual challenge to Article III standing. Accucom submitted evidence showing that the only search of Plaintiff’s name on InfoTracer occurred in February 2021, when her own counsel accessed the site after she responded to a Facebook solicitation by her counsel about potential claims. Accucom argued that such a “self-inflicted” search could not establish a concrete injury and that Plaintiff’s claim for injunctive relief was moot because she had since moved to Minnesota and her data had been removed from the site.

Plaintiff countered that her identify being “held out” to be searched constituted a sufficient injury, and that her request for injunctive relief was not moot Accucom could resume the alleged conduct.

The Court’s Decision

The Court sided with Accucom, holding that the Plaintiff failed to establish a concrete injury and therefore lacked standing to pursue her individual claims. Id. at *15.

Relying on the U.S. Supreme Court’s decision in TransUnion LLC v. Ramirez, 594 U.S. 413 (2021), Judge Hunt explained that an intangible statutory violation, without evidence of concrete harm, is insufficient for Article III standing.  Just as inaccurate information in a credit file causes no concrete injury unless disclosed to a third party, the Court concluded, “a person’s identity is not appropriated under the IRPA unless it is used for a commercial purpose.” Id. at *14.

The Court rejected Plaintiff’s reliance on Lukis v. Whitepages Inc., 549 F. Supp. 3d 798 (N.D. Ill. 2021), noting that Lukis involved only a facial attack to standing at the pleading stage, not a factual attack supported by evidence, like here. Id. at *9-10.

Noting that it had not found any post-TransUnion decisions analyzing the IRPA under a factual challenge to standing, Judge Hunt found Fry v. Ancestry.com Operations Inc., 2023 U.S. Dist. LEXIS 50330 (N.D. Ind. Mar. 24, 2023) to be instructive. Id. at *11. In Fry, the court cautioned that a plaintiff asserting a right of publicity claim must ultimately produce evidence showing that his likeness was viewed by someone other than his attorney or their agents. That same “forewarning,” Judge Hunt concluded, applied to Plaintiff, who presented no such evidence. Id. at *12-13.

The Court also dismissed Plaintiff’s request for injunctive relief, holding that any potential future harm was speculative and not sufficiently imminent. Because Plaintiff had relocated to Minnesota, the IRPA’s extraterritorial application could not extend to her circumstances. Id. at *16.

Finally, the Court declined to allow the substitution of new named plaintiffs so that the case could continue, reasoning that because the original plaintiff lacked standing from the outset, the Court never had jurisdiction to allow substitution. Id. at *17.

Implications For Companies

Azuz underscores the importance of scrutinizing Article III standing in every stage of litigation, particularly in statutory publicity and privacy cases. Where plaintiffs cannot show that a third party viewed or interacted with their data, courts are likely to find no concrete injury — and therefore no federal jurisdiction.

Website operators facing IRPA or similar publicity-based class actions should consider asserting factual standing challenges supported by evidence demonstrating the absence of third-party access. Such jurisdictional defenses can be decisive and may be raised at any time in the litigation.

By Gerald L. Maatman, Jr., Justin Donoho, and Hayley Ryan

Duane Morris Takeaways: On September 22, 2025, in Sweat v. Houston Methodist Hospital, No. 24-CV-00775, 2025 U.S. Dist. LEXIS 185310 (S.D. Tex. Sept. 22, 2025), Judge Lee H. Rosenthal of the U.S. District Court for the Southern District of Texas granted a motion for summary judgment in favor of a hospital accused of violating the federal Wiretap Act through its use of website advertising technology. This decision is significant. In the wave of adtech class actions seeking millions – sometimes billions – in statutory damages under the Wiretap Act and similar statutes, the Court held that the Act’s steep penalties (up to $10,000 per violation) were not triggered because the hospital did not knowingly transmit protected health information.

Background

This case is part of a rapidly growing line of class actions alleging that website advertising tools – such as the Meta Pixel, Google Analytics, and other similar website advertising technology, or “adtech,” –secretly capture users’ web-browsing activity and share it with third-party advertising platforms.

Adtech is ubiquitous, embedded on millions of websites. Plaintiffs’ lawyers frequently invoke the federal Wiretap Act, the Video Privacy Protection Act (VPPA), state invasion-of-privacy statutes like the California Invasion of Privacy Act (CIPA), and even the Illinois Genetic Information Privacy Act (GIPA). Their theory is straightforward: multiply hundreds of thousands of website visitors by $10,000 per alleged Wiretap Act violation and the potential damages skyrocket. While some of these class actions have resulted in multi-million-dollar settlements, others have been dismissed (as we blogged about here), and the vast majority remain pending. With some district courts allowing adtech class actions to survive motions to dismiss (as we blogged about here), the plaintiffs’ bar continues to file adtech class actions at an aggressive pace.

In Sweat, the plaintiffs sued a hospital, seeking to represent a class of patients whose personal health information was allegedly disclosed by the Meta Pixel installed on the hospital’s website. The district court granted the hospital’s motion to dismiss the state law invasion of privacy claim but allowed the Wiretap Act claim to proceed to discovery. The hospital then moved for summary judgment, arguing that the Wiretap Act’s crime-tort exception did not apply because the hospital lacked knowledge that it was disclosing protected health information.

Under the Wiretap Act, “party to the communication” cannot be sued unless it intercepted the communication “for the purpose of committing any criminal or tortious act.” 18 U.S.C. § 2511(2)(d). This provision is commonly called the “crime-tort exception.” The plaintiffs pointed to alleged violations of the Health Insurance Portability and Accountability Act (HIPAA) as the predicate crime to trigger this exception.

The Court’s Decision

The Court agreed with the hospital and granted summary judgment, holding that the record contained no evidence that the hospital acted with the “purpose of committing any criminal or tortious act” that would trigger the crime-tort exception. 2025 U.S. Dist. LEXIS 185310, at *13.

As the Court explained, case law authorities have developed two different approaches to determine “purpose” under the crime-tort exception. Some courts use the “independent act” approach, under which the unlawful act must be independent of the interception itself. Other courts have used the “primary purpose” approach, under which the defendant’s primary motivation must be to commit a crime or tort.

Applying the “primary purpose” approach, the Court found “no evidence that [the hospital] acted with the purpose of violating HIPAA…the evidence shows that it did not know it was doing so.” Id. at *13. In so holding, the Court cited to the fact that, although the Pixel was installed on “arguably sensitive portions” of the hospital’s website, the hospital received only aggregated, anonymized data, and there was no proof it knew any protected health information was being disclosed. Id. at *13-14. The Court rejected the plaintiffs’ argument that anonymized aggregate data necessarily originates from identifiable data, emphasizing that Meta’s algorithm could anonymize data “at the input level,” preventing the hospital from receiving identifiable data in the first place. Id. at *16.

Implications For Companies

The Court’s holding in Sweat is a significant win for healthcare providers and other defendants facing adtech class actions. This ruling reinforces two key principles. First, knowledge is critical. Like the Wiretap Act’s HIPAA-based crime-tort exception, similar statutes such as the VPPA require a knowing disclosure of identifiable information. If a defendant lacks knowledge that data is tied to specific individuals, liability should not attach. Second, anonymization matters. Where transmissions are encrypted, anonymized, or otherwise inaccessible at the point of input, there may be no “disclosure” at all.

For example, the VPPA requires disclosure of a person’s specific video-viewing activity, and GIPA requires disclosure of an identified individual’s genetic information. When adtech merely sends anonymized or encrypted data to third-party algorithms—data that cannot be traced back to a specific person—there is no knowing disclosure.

Sweat provides strong authority for defendants to argue that anonymized adtech transmissions cannot satisfy the statutory knowledge requirements of the Wiretap Act’s HIPAA-based crime-tort exception or similarly worded privacy statutes.

By Gerald L. Maatman, Jr., Anna Sheridan, and Shannon Noelle

Duane Morris Takeaways: On August 7, 2025, in an opinion authored by Circuit Judge D. Michael Fisher, the United States Court of Appeals for the Third Circuit issued a precedential decision in Cook v. GameStop, Inc., 148 F.4th 153 (3d Cir. 2025), affirming the U.S. District Court for the Western District of Pennsylvania’s dismissal for lack of standing of a putative class action asserting privacy causes of action against a website operator monitoring clicks.  The Third Circuit found that merely tracking internet users’ browsing time and website interactions — without recording or disclosing sensitive or personal information — fails to constitute the type of concrete injury required to confer Article III standing.  The decision is instructive for corporate counsel dealing with privacy issues and defense of class action litigation.

Case Background

Plaintiff Amber Cook (“Cook” or “Plaintiff”) was an internet user that visited GameStop’s website in Pennsylvania.  See Cook, 148 F.4th 153, 156.  Through third-party vendor Microsoft and its programming script called Clarity, GameStop was tracking internet user’s browsing history and interaction with its website.  Id.  The script Clarity creates is known as a “session replay code” that aggregates data about how long the user browsed the website, mouse movement, links clicked, scrolling, search bar entries, and products added and removed from the “cart.”   Id.  The script creates a unique id and profile for each user and recaptures each user’s session through a video which GameStop could review to improve functionality and user experience.  Id.  The unique ids and profiles do not utilize personally identifying information such as names, addresses, and the like.  Id. at 160.  GameStop’s website has a privacy policy describing the script and information collected but this policy is “buried at the very bottom of the website.”   Id. at 156.

Cook sued GameStop for its use of the Clarity script, alleging that it violated the Pennsylvania Wiretapping and Electronic Surveillance Control Act (“WESCA”) and asserting a common law cause of action for intrusion upon seclusion.  Cook alleged that the WESCA and privacy tort for intrusion upon seclusion prohibit the interception of electronic communications without prior consent and she suffered an injury in fact “‘‘when her communications with . . . GameStop’s website were intercepted’ by the session replay code.”   GameStop moved to dismiss the First Amended Complaint at the District Court level pursuant to Federal Rule of Civil Procedure 12(b)(6) and 12(b)(1).  See Case No. 2:22-CV-01292, ECF No. 25-27.  The District Court granted GameStop’s motion under Rule 12(b)(1) with prejudice and, in the alternative, held that Cook failed to “plead the necessary facts to support her claims for violation of [WESCA] or intrusion upon seclusion.”  See Case No. 2:22-CV-01292, ECF No. 45-46.  Specifically, the District Court concluded that Cook’s harms were not analogous to the traditional intangible harms recognized by privacy torts because none of the data gathered “could connect her browsing activity to her.”   See Case No. 2:22-cCV01292, ECF No. 46, at 8 (emphasis in the original).  Cook appealed the District Court’s decision on standing to the Third Circuit.

The Third Circuit’s Ruling

Reviewing whether Cook’s allegations met the Article III standing threshold de novo, the Third Circuit determined that the appeal concerned only the first element of the analysis, or whether Cook had sufficiently alleged an injury in fact (as opposed to the other requirements of traceability and redressability).  The Third Circuit adopted the standard articulated in Barclift and Transunion that — to determine whether a plaintiff has suffered a concrete injury — the framework is whether the harm asserted bears a “close relationship to a harm traditionally recognized as providing a basis for a lawsuit in American courts — such as physical harm, monetary harm, or various intangible harms including . . . reputational harm.”  Id. at 158 (citing Barclift v. Keystone Credit Servs., LLC, 93 F.4th 136, 141, 145 (3d Cir. 2024); TransUnion LLC v. Ramirez, 594 U.S. 413, 417 (2021)). 

The Third Circuit clarified that it would not take as “rigid” of an approach as other federal circuits but that it would consider the privacy torts that Cook identified of disclosure of private information and intrusion upon seclusion to determine if the harm she alleges is “the kind of harm caused by the comparator tort[s].”   The Third Circuit found that she failed to identify sufficiently concrete harms under either analogy.

1. Tracking Information That Is Not Personal Or Sensitive Nor Disclosed Publicly Not Sufficient To Allege Concrete Injury

With regard to the disclosure of private information analogy, the Third Circuit found that the information captured by the session replay code — recording clicks, mouse hovers, and search bar searches — was neither sensitive or personal.  In support of this conclusion, the Third Circuit reasoned that the disclosure of such information cannot plausibly be said to result in embarrassment or humiliation.  Cook did not share her name, contact information, address, or billing information while on GameStop’s website.  Further, though Cook alleged that GameStop obtained information about her device and browser and created a unique ID and profile for her to capture the session replay information, she did not allege that GameStop identified her through this information.  Id. at 160.  Cook alleged only that if a user “eventually identifies themselves” then GameStop could “back-reference all of that user’s other web browsing.”   Id.  The Third Circuit found these allegations were too hypothetical to meet Article III’s injury-in-fact requirement.

Going one step further, the Third Circuit found that “even assuming the information was the type that could cause Cook humiliation under ‘public scrutiny,’” Cook did not allege that the information was ever publicized or disclosed publicly.  Id.  Cook alleged only that the information was disclosed to third-party vendor Microsoft, “not the broader public.”  Id. 

As the information collected was not personal or sensitive, the Third Circuit also rejected Cook’s intrusion upon seclusion analogy.  As an additional basis for rejecting this tort analogy, the Third Circuit acknowledged that “[m]ost of us understand that what we do on the Internet is not completely private.”   Id. (citation omitted). 

2. The WESCA Does Not Provide A Statutory Avenue For Circumventing The Injury-In-Fact Requirement For Standing

The Third Circuit next considered and rejected Cook’s argument that the WESCA provides a separate avenue to circumvent Article III’s injury-in-fact requirement.  In making this argument, Cook relied on language in the TransUnion decision that the legislature can “‘elevate harms that exist in the real world’ to make them legally actionable” and went on to claim the WESCA did just that in protecting a “wider range of information” from collection during electronic communications.  The Third Circuit disagreed with this logic and reading of the TransUnion decision, determining that the theory “contradicts the fundamental holding of TransUnion” which instructs courts to consider the concrete harm actually alleged by the Plaintiff rather than the “harm the statutory cause of action typically protects against.”   Id.at 161 (emphasis added).  The Third Circuit analyzed that a statutory violation of the WESCA for tracking web browsing information does not dispense with the Article III standing inquiry and Cook was still required to articulate a harm existing in the “real world” under TransUnion, as legislatures cannot “transform something that is not remotely harmful into something that is.”  Id. 

3. Precedent In Which Website Operators Affirmatively Represented They Would Not Track Information Are Not Controlling

The Third Circuit further opined that the Nickelodeon and Google II decisions — which Cook cited in favor of her argument that tracking internet browsing history has been found to constitute a concrete harm — were not controlling.  The Third Circuit explained that Nickelodean involved claims that a website operator was collecting minors’ personal information despite affirmatively representing that it would not do so.  Id. at 162 (citing In Re Nickelodeon Consumer Priv. Litig., 827 F.3d 262, 269 (3d Cir. 2016)).  And, similarly, Google II involved allegations that Google bypassed browser privacy settings through the use of browser cookies to track user information.  Id. (citing In Re Google Inc. Cookie Placement Consumer Priv. Litig., 934 F.3d 316, 321 (3d Cir. 2019) (Google II)).  The Third Circuit found that both were instances of affirmative “promises not to” collect information that the website operator collected in any event.  Id.  Here, by contrast, Cook failed to identify an affirmative representation on the part of GameStop to refrain from tracking user browsing and website usage information.

4. Current Status of GameStop Action

A mandate was issued on September 12, 2025 transferring the action back to the jurisdiction of the District Court, where the matter is still pending.

Implications for Website Operators Tracking Browsing History and Use:

The Third Circuit has provided a helpful roadmap for website operators — at least in this jurisdiction — that merely tracking clicks and interaction with a website is insufficient to confer standing in federal court to potential plaintiffs challenging such tracking.  It is critical that the tracking at issue in GameStop, however, did not collect personal or sensitive information nor disclose the same.  GameStop also did not affirmatively represent that it would not track website use and interaction.  Website operators would be well-advised to review any website tracking using this rubric and to seek legal advice in the event of doubt or ambiguity. 

By Gerald L. Maatman, Jr., Justin Donoho, Hayley Ryan, and Ryan Garippo

Duane Morris Takeaways:  On September 3, 2025, in Golden v. NBCUniversal Media, LLC, No. 22-CV-9858, 2025 WL 2530689 (S.D.N.Y. Sept. 3, 2025), Judge Paul A. Engelmayer of the U.S. District Court for the Southern District of New York granted a motion to dismiss with prejudice for a media company on a claim that the company’s use of website advertising technology on its website violated the Video Privacy Protection Act (“VPPA”).  The ruling is significant as it shows that in the explosion of adtech class actions across the nation seeking millions or billions of dollars in statutory damages under not only the VPPA but also myriad other statutes providing for statutory penalties on similar theories that the website owner disclosed website activities to Facebook, Google, and other advertising agencies, the statute and its harsh penalties should not be triggered because no ordinary person could access and decipher the information transmitted.

Background

This case is one of a multiplying legion of class actions that plaintiffs have filed nationwide alleging that Meta Pixel, Google Analytics, and other similar software embedded in defendants’ websites secretly captured plaintiffs’ web-browsing activity and sent it to Meta, Google, and other online advertising agencies.

This software, often called website advertising technology or “adtech,” is a common feature on corporate, governmental, and other websites in operation today.  In adtech class actions, the key issue is often a claim brought under the VPPA, a federal or state wiretap act, a consumer fraud act, and even the Illinois Genetic Information Privacy Act (GIPA), because plaintiffs often seek millions (and sometimes even billions) of dollars, even from midsize companies, on the theory that hundreds of thousands of website visitors, times $2,500 per claimant in statutory damages under the VPPA, for example, equals a huge amount of damages.  Plaintiffs have filed the bulk of these types of lawsuits to date against healthcare providers, but they also have filed suits against companies that span nearly every industry including retailers, consumer products, and universities.  Several of these cases have resulted in multimillion-dollar settlements, several have been dismissed, the vast majority remain undecided, and especially with some district courts being more permissive than others in allowing adtech class actions to proceed beyond the motion to dismiss stage (as we blogged about here), the plaintiffs’ bar continues to file adtech class actions at an alarming rate.

In Golden, the plaintiff brought suit against a media company.  According to the plaintiff, she signed up for an online newsletter offered by the media company and, thereafter, visited the media company’s website, where she watched videos.  Id. at *2-4.  The plaintiff further alleged that, after she watched those videos, her video-watching history was sent to Meta without her permission via the media company’s undisclosed use of the Meta Pixel on its website.  Id.  Like plaintiffs in most adtech class action complaints, this plaintiff: (1) alleged that before the company sent the web-browsing data to the online advertising agency (e.g., Meta), the company encrypted the data via the secure “https” protocol (id., ECF No. 56 ¶ 45); and (2) did not allege that any human had her encrypted web-browsing data or could retrieve it from the advertising agency’s algorithms or that even the advertising agency, or any other entity or person, has her web-browsing data stored or could retrieve it from the advertising agency’s algorithms in a decrypted (readable) format.  Based on the plaintiffs’ allegations, the plaintiff alleged a violation of the VPPA.

The media company moved to dismiss under Rule 12(b)(6), arguing that the media company did not adequately allege that the media company “disclosed” the plaintiff’s “personally identifiable information” (“PII”), defined under the VPPA as “information which identifies a person as having requested or obtained specific video materials or services….”  Id., 2025 WL 2530689, at *5-6.

The Court’s Decision

The Court agreed with the media company and held that the plaintiff failed plausibly to plead any unauthorized “disclosure.” 

As the Court explained, “PII, under the VPPA, has three distinct elements: (1) the consumer’s identity, (2) the video material’s identity, and (3) the connection between them.”  Id. at *6.  Moreover, PII “encompasses information that would allow an ordinary person to identify a consumer’s video-watching habits, but not information that only a sophisticated technology company could use to do so.”  Id. (emphasis in original).  Therefore, “to survive a motion to dismiss, a complaint must plausibly allege that the defendant’s disclosure of information would, with little or no extra effort, permit an ordinary recipient to identify the plaintiff’s video-watching habits.”  Id.  For these reasons, explained the Court, the Second Circuit has “effectively shut the door for Pixel-based VPPA claims.”  Id. at *7 (citing Hughes v. National Football League, 2025 WL 1720295 (2d Cir. June 20, 2025)).

Applying these standards, the Court dismissed the plaintiff’s VPPA claim with prejudice, holding that, “[i]n short, because the alleged disclosure could not be appreciated — decoded to reveal the actual identity of the user, and his or her video selections — by an ordinary person but only by a technology company such as Facebook, it did not amount to PII.”  Id. at *6-7.  In so holding, the Court cited an “emergent line of authority” shutting the door on VPPA claims not only in the Second Circuit but also in other U.S. Courts of Appeal.  See In Re Nickelodeon Consumer Priv. Litig., 827 F.3d 262, 283 (3d Cir. 2016) (affirming dismissal of VPPA case involving the use of Google Analytics, stating, “To an average person, an IP address or a digital code in a cookie file would likely be of little help in trying to identify an actual person”); Eichenberger v. ESPN, Inc., 876 F.3d 979, 986 (9th Cir. 2017) (affirming dismissal of VPPA case because “an ordinary person could not use the information that Defendant allegedly disclosed [a device serial number] to identify an individual”).

Implications For Companies

The Court’s holding in Golden is a win for adtech class action defendants and should be instructive for courts around the country addressing adtech class actions brought under not only the VPPA, but also other statutes prohibiting “disclosures,” and the like.  These statutes should be interpreted similarly to require proof that an ordinary person could access and decipher the web-browsing data, identify the person, and link the person to the data. 

Consider a few examples.  A GIPA claim requires proof of a disclosure or a breach of confidentiality and privilege.  An eavesdropping claim under the California Information of Privacy Act (CIPA) § 632 requires proof of eavesdropping.  A trap and trace claim under CIPA § 638.51 requires proof that the data captured is reasonably likely to identify the source of the data.  A claim under the Electronic Communications Privacy Act (ECPA) requires proof of an interception.

When adtech sends encrypted, inaccessible, anonymized transmissions to the advertising agency’s algorithms, has there been any disclosure or breach of confidentiality and privilege (GIPA), eavesdropping (CIPA § 632), data capture reasonably likely to identify the source (CIPA § 638.51), or interception (ECPA)?  Just as adtech transmissions are insufficient to amount to a disclosure under the VPPA, Golden shows neither should adtech transmissions trigger these similarly worded statutes because no ordinary person could access and decipher the data transmitted.

By Gerald L. Maatman, Jr., Justin Donoho, Hayley Ryan, and Tyler Zmick

Duane Morris Takeaways:  On August 20, 2025, in Hannant v. Sarah D. Culbertson Memorial Hospital, 2025 WL 2413894 (C.D. Ill. Aug. 20, 2025), Judge Sara Darrow of the U.S. District Court for the Central District of Illinois granted a motion to dismiss while allowing a website user to re-plead her claim that the hospital’s use of website advertising technology (“adtech”) violated the Electronic Communications Privacy Act (“ECPA”).  The same day, in Q.J. v. Powerschool Holdings, LLC, 2025 WL 2410472 (N.D. Ill. Aug. 20, 2025), Judge Jorge Alonso of the U.S. District Court for the Northern District of Illinois denied the Chicago school board and its educational technology (“edtech”) provider’s motion to dismiss a claim that their use of a third-party data analytics tool violated the ECPA.  These rulings are significant in that they show that in the hundreds of adtech, edtech, and other internet-based technology class actions across the nation seeking millions (or billions) in dollars in statutory damages under the ECPA, Illinois Federal courts have distinguished themselves from other courts in other jurisdictions that have refused to interpret the ECPA in such a plaintiff-friendly manner as have the Illinois Federal courts. 

Background

These cases are two of a legion of class actions that plaintiffs have filed nationwide alleging that Meta Pixel, Google Analytics, and other similar software embedded in defendants’ websites secretly captured plaintiffs’ web-browsing data and sent it to Meta, Google, and other online advertising agencies and/or data analytics companies.  In these adtech, edtech, and similar class actions, the key issue is often a claim brought under the ECPA on the theory that hundreds of thousands of website visitors times $10,000 per claimant in statutory damages equals a huge amount of damages.  Plaintiffs have filed the bulk of these types of lawsuits to date against healthcare providers, but they have filed suits against companies that span nearly every industry including education, retailers, and consumer products.  Several of these cases have resulted in multimillion-dollar settlements, several have been dismissed, and the vast majority remain undecided.

In Hannant, the plaintiff brought suit against a hospital.  According to the plaintiff, the hospital installed the Meta Pixel on its website, thereby transmitting to Meta, allegedly without the plaintiff’s consent, data about her visit to the hospital’s website. 

In Q.J., the plaintiff brought suit against the Chicago school board and its edtech provider.  According to the plaintiff, the school board and edtech provider installed a third-party data analytics tools called Heap Autocapture on the edtech provider’s online platform, thereby transmitting to Heap, allegedly without consent, information about the students’ visits to the online platform.

In both lawsuits, the plaintiffs claimed that these alleged events amounted to an “interception” by the defendant that violated the ECPA.  Neither defendant contested whether the plaintiff had plausibly alleged an “interception,” even though the events were more like the catching and forwarding of a different ball, not an interception: (1) as alleged in Hannant, see No. 24-CV-4164, ECF No. 14 ¶¶ 49, 363 (alleging that the communication Meta received was not the same transmission but a “duplicate[]” that was “forward[ed]”); and (2) despite the wholly conclusory allegations of a purported “interception” in Q.J.  However, both defendants moved to dismiss the claim under the ECPA on the grounds that, to the extent there was any interception, no liability exists under the ECPA pursuant to its exception where the party does not act “for the purpose of committing any criminal or tortious act.” 18 U.S.C. 2511(2)(d).

The Courts’ Decisions

In Hannant, the Court dismissed the ECPA claim without prejudice, and granted the plaintiff leave to re-plead in a fashion that may allow such an amended complaint to withstand the ECPA claim.  Specifically, the Court found that an amendment might plausibly allege a criminal or tortious purpose by adding sufficient detail about the plaintiff’s website interactions to show that there had been a violation of the Health Insurance Portability and Accountability Act (“HIPAA”), which provides for criminal and civil penalties against a person “who knowingly … discloses individually identifiable health information [(‘IIHI’)] to another person.”  2025 WL 2413894,at *3 (quoting 42 U.S.C. § 1320d-6).  As the Court explained, under adtech class-action precedent in the U.S. District Court for the Northern District of Illinois, adding additional detail regarding alleged transmission of IIHI could be enough to allege a criminal or tortious purpose.  Id. at *3-5.

In Q.C., the Court denied the school board and edtech provider’s motion to dismiss, citing the same plaintiff-friendly precedent in the Northern District of Illinois cited by the opinion in Hannant, and explaining that while the allegedly disclosed data in this educational context did not violate the HIPAA, the plaintiff had plausibly alleged that the transmissions at issue violated the Illinois School Student Records Act (“ISSRA”), 105 ILCS 10/6, and Family Educational Rights and Privacy Act (“FERPA”), 20 U.S.C. § 1232g.  2025 WL 2410472, at *6.

Implications For Companies

In Illinois Federal courts, pixels and cookies are no longer just marketing and educational tools – they are legal risk vectors.  By contrast, other U.S. District Courts ruling on Rule 12(b)(6) motions have found no plausibly alleged interception when an internet-based communication is forwarded as opposed to being intercepted mid-flight, and no plausibly alleged criminal or tortious purpose because the purpose was not to violate any statute but rather to engage in advertising or data analytics.  (See, e.g., our prior blog entry discussing one of these several cases, here.)Website owners facing lawsuits in Illinois District Courts would do well to press such arguments finding success in other jurisdictions in order to preserve them for appeal in the Seventh Circuit, which has yet to rule on these issues.  In addition, other defenses remain, including demonstrating that plaintiffs cannot meet their burden of proof to show any actual disclosure where transmissions of information entered on the website to adtech vendors and data analytics providers such as Meta or Google are encrypted, ephemeral, anonymized, aggregated, and otherwise unviewable and irretrievable by any human and hence not any actual disclosure to a third party.

Corporate counsel seeking to deter ECPA litigation should keep in mind the following best practices (discussed in more detail in our prior blog post, here): (1) add or update arbitration clauses to deter class actions and mitigate the risks of mass arbitration; (2) update website terms of use, data privacy policies, and vendor agreements; and (3) audit and adjust uses of website advertising technologies.

By Gerald L. Maatman, Jr., Justin Donoho, and Ryan Garippo

Duane Morris Takeaways:  On July 9, 2025, in Gutierrez, et al. v. Converse, Inc., No. 24-4797, 2025 WL 1895315 (9th Cir. July 9, 2025), the Ninth Circuit affirmed that a plaintiff had no evidence from which a reasonable jury could conclude that an online retailer’s use of third-party software to enable a chat feature on its website aided and abetted the third-party vendor in reading or attempting to read the contents of the plaintiff’s chat messages real-time in alleged violation of the California Invasion of Privacy Act (CIPA).  In rejecting this theory, the ruling is significant because it shows that CIPA claims involving alleged disclosures of website activities to third-party software providers cannot survive unless the plaintiff can show that the website owner enabled the third party to read unencrypted, real-time communications. 

Background

This case is one of a legion of class actions that plaintiffs have filed nationwide alleging that third-party software embedded in defendants’ websites secretly captured plaintiffs’ web-browsing activity and sent it to the third-party provider of the software.  Third-party software is a common feature on many websites today and comes in many forms including website advertising technologies (“adtech”), customer relationship management (“CRM”) software, enterprise resource management (“ERP”) software, and, as in this case, communications platforms.

In Gutierrez, Plaintiff brought suit against an online retailer.  According to Plaintiff, the retailer installed a chat feature on its public-facing website and thereby transmitted chat communications entered on the website to Salesforce, a third-party provider of the chat feature to the online retailer in the form of “software as a service” (“SaaS”).  2024 WL 3511648, at *2 (C.D. Cal. July 12, 2024). 

As usual since the Snowden disclosures in 2013, all of these transmissions between the web user, website, and third-party software provider were “were encrypted while in transit.”  Id. at *3.  Moreover, as is true for all internet communications, the chats were transmitted “in different network packets.”  Id.  Thus, the uncontroverted expert evidence showed that “it is ‘virtually impossible’ to learn the contents of an internet communication while it is in transit.”  Id.

The online retailer’s chat data, including chat transcripts, were stored on Salesforce’s servers.  Id.  However, this information was accessible in unencrypted format only through the retailer’s password-protected dashboard.  Id.  Plaintiff offered no evidence to show that Salesforce had access to the retailer’s dashboard or that the retailer ever provided Salesforce access to it.  Id.

Based on these facts, Plaintiff argued that the retailer violated the CIPA by aiding and abetting Salesforce’s wiretapping or attempts to learn her chat communications on the retailer’s website. 

The District Court granted the retailer’s motion for summary judgment for multiple reasons.  First, the District Court found as a matter of law that Salesforce did not violate CIPA’s first clause prohibiting intentional wiretapping or making any unauthorized connection “with any telegraph or telephone wire, line, cable, or instrument” because “Courts have consistently interpreted this clause as applying only to communications over telephones and not through the internet.”  Id. at *6-7. 

Second, the District Court found no genuine dispute of material fact existed as to whether Salesforce had violated the second clause of CIPA, Section 631(a), “because Plaintiff has presented no evidence from which a reasonable jury could conclude Salesforce intercepts messages sent through [the retailer]’s chat feature ‘while … in transit’ or reads or attempts to read or learn the contents of such messages.”  Id. at *7.  As the District Court explained, “uncontroverted evidence establishes messages sent through [the retailer]’s chat feature are encrypted while in transit and, moreover, it is ‘virtually impossible’ to learn the contents of an internet communication while it is in transit because internet communications are transmitted ‘in different network packets[.]’”  Further, the District Court stated that “the fact that a user is redirected to a Salesforce-owned URL upon opening the chat feature on [the retailer]’s website does not establish the user’s messages are sent to Salesforce or Salesforce reads or attempts to read or learn the contents of such messages. Rather, this fact simply establishes . . . the user’s messages are transmitted to [the retailer]’s Service Cloud application.”  Id.  In addition, the District Court explained that “the existence of UUID [Universally Unique Identifier] values attached to chat messages and the mere possibility Salesforce ‘can’ use these values to ‘connect the dots’ between data are insufficient to establish a genuine issue of material fact as to whether Salesforce reads or attempts to read users’ messages while they are in transit.”  Id.

Finally, the District Court found that “because Plaintiff has not established an underlying violation of Section 631(a)’s first or second clause by Salesforce, [the retailer] cannot be liable for aiding and abetting Salesforce.”

The Ninth Circuit’s Opinion

The Ninth Circuit agreed with the retailer. It found that summary judgment for the retailer was warranted and affirmed the order below. 

In a short opinion, the Ninth Circuit affirmed the District Court’s opinion by finding that “no evidence exists from which a reasonable jury could conclude” that Salesforce engaged in wiretapping or attempted to learn Plaintiff’s chat communications on the retailer’s website and, therefore, absent an underlying violation by Salesforce, no aiding and abetting liability by the retailer.  Id., at *1.

Circuit Judge Jay Bybee agreed, filing a separate concurring opinion stating that the wiretapping claim should be affirmed because “the statute, as passed in 1967, focuses on the wiretapping of telegraph or telephone wires—it criminalizes, as relevant here, the wiretapping of a telephone call” and, thus, CIPA’s clause prohibiting wiretapping “does not apply to the internet.”  Id. at *2-3.  Further, Judge Bybee opined: “Until and unless the California appellate courts tell us otherwise, or the California legislature amends § 631(a), I refuse to apply § 631(a)’s first clause to the internet.”  Id. at *3. 

Implications For Companies

The District Court’s holding and Ninth Circuit’s affirmance in Gutierrez are a win for CIPA class action defendants and should be instructive for courts around the country.  In the hundreds of CIPA class actions alleging a defendant’s disclosure of web-browsing activities to an adtech provider, for example, the plaintiff typically does not allege that the adtech provider has any ability to read any unencrypted version of the information disclosed.  This is not surprising, since the largest adtech providers often alleged in CIPA adtech class actions typically encrypt, anonymize, aggregate, and otherwise prevent their own ability to access web users’ browsing activities in any unencrypted format. 

Gutierrez shows that adtech plaintiffs will need to show, however, that the owner of the website they visited enabled the third party adtech provider to read unencrypted, real-time communications, in order to prove their CIPA claims.

By Gerald L. Maatman, Jr., Tyler Z. Zmick, and George J. Schaller

Duane Morris Takeaways: On April 4, 2025,inRodriguez v. Autotrader.com, Inc., No. 24-CV-08735, 2025 U.S. Dist. LEXIS 70074 (C.D. Cal. Apr. 4, 2025), Judge R. Gary Klausner of the U.S. District Court for the Central District of California dismissed with prejudice a class action complaint which asserted violations of the California Invasion of Privacy Act (“CIPA”) for lack of standing. Plaintiff admitted she was a “tester” and knew that defendant Autotrader’s website contained tracking devices before accessing it, leading the Court to rule that Plaintiff failed to allege an unlawful use of pen registers and trace devices under the CIPA.

This ruling is welcome news for businesses sued by so-called “tester” plaintiffs, who actively seek out websites to “test” for potential CIPA violations.

Case Background

Plaintiff Rebeka Rodriguez filed a class action complaint against Autotrader.com, asserting claims under (i) CIPA § 631 for violating California’s wiretapping and eavesdropping statute and (ii) CIPA § 638.51 for violating California’s statute prohibiting the use of pen registers and trace devices.

Plaintiff claimed that Autotrader’s website immediately installs third-party tracking software that collects various types of information to deliver targeted advertising. She alleged that she ran a search containing “confidential” and “private” information using a search bar on Autotrader’s website, and that such information was then shared with third parties without her consent. Plaintiff also claimed that when she visited the website, tracking software was installed on her browser which “captured and sent identifying information to third parties.” Plaintiff admitted that she was actively seeking out privacy violations when she visited Autotrader’s website.

On March 14, 2025, the District Court granted Autotrader’s request that Plaintiff’s CIPA § 631 claim be dismissed with prejudice for lack of standing. See Rodriguez v. Autotrader.com, Inc., No. 24-CV-08735, 2025 U.S. Dist. LEXIS 47308, at *1 (C.D. Cal. Mar. 14, 2025). The Court’s March 14 order also directed the parties to show cause in writing “whether Plaintiff has standing to bring her § 638.51 claim.”  Id.

The Court’s Order

On April 4, 2025, the Court sua sponte dismissed Plaintiff’s remaining pen register claim under CIPA § 638.51 for lack of standing. The Court relied on the same analysis used in dismissing Plaintiff’s § 631 claim – specifically, Plaintiff was “a tester that actively [sought] out privacy violations,” she “had no expectation of privacy’ when she visited [Autotrader’s] website, and therefore, lacked an injury sufficient to establish standing.” Rodriguez v. Autotrader.com, Inc.,No. 24-CV-08735, 2025 U.S. Dist. LEXIS 47308, *2 (C.D. Cal. Apr. 4, 2025). In its ruling, the Court determined that neither party disputed that Plaintiff’s § 638.51 claim “requires the same disclosure of sensitive information and reasonable expectation of privacy as her § 631 claim.” Id.

The Court was not persuaded by Plaintiff’s argument that her status as a tester did not preclude “standing even though she expected or sought out an injury,”finding her supporting authority distinguishable because the cases she relied on involved “First Amendment and ADA claims for which the plaintiffs were injured regardless of their expectations or intentions.” Id. at *3. Accordingly, the Court dismissed Plaintiff’s § 638.51 claim with prejudice.

Implications For Companies

While the ruling in Rodriguez is a positive development for businesses, the scope of the decision was limited in that Plaintiff lacked standing only because her claim required a violation of her “reasonable expectation of privacy.” “Tester” plaintiffs in other class action lawsuits frequently assert claims against website hosts and website service providers and can proceed past the motion-to-dismiss stage. 

While companies cannot prevent “tester” plaintiffs from filing similar lawsuits, companies can protect themselves from liability under the CIPA by employing safeguards on their websites in the form of data-tracking disclosures and obtaining consent from users.

By Gerald L. Maatman, Jr., Shannon Noelle, and Ryan T. Garippo

Duane Morris Takeaways:  On April 3, 2025, in Salazar, et al. v. Paramount Global, d/b/a 247Sports, Case No. 23-5748, 2025 WL 1000139 (6th Cir. Apr. 3, 2025), the Sixth Circuit departed from two other federal circuits (i.e., the Second and Seventh Circuits) in its interpretation of “consumers” covered by the Video Privacy Protection Act (“VPPA”), and affirmed the district court’s dismissal of a putative class action on the basis that only consumers of audio-visual related materials are covered by the protections of the Act.  The Sixth Circuit’s holding narrows the scope and reach of the statute and is a welcome reprieve for companies offering video content on their websites in connection with advertising technology (“adtech”).

Background

In September 2022, Michael Salazar brought a putative class action against Paramount Global (i.e., the owner of 247Sports.com), claiming that the media company violated the VPPA because it installed Meta Pixel on its website. Salazar alleged that Meta Pixel, a form of adtech, tracked his and putative class members’ video viewing history and disclosed it to Meta without his consent.  He sought to represent a putative class of subscribers to 247Sports.com’s newsletter which contained links to articles (that could contain videos), photographs, and other content.

Salazar, however, did not allege that he was a subscriber of audio visual materials as contemplated by the statute.  18 U.S.C. § 2710(a)(1)-(4).  To the contrary, he alleged that he was a subscriber of 247Sports.com’s newsletter, and that 247Sports.com separately provided audio visual materials to its customers.  Salazar v. Paramount Global, 683 F.Supp. 3d 727, 744 (M.D. Tenn. 2023).  But, the district court determined that Salazar’s interpretation of the VPPA was “unavailing.”  Id.  Indeed, “there [was] no allegation in the complaint that Plaintiff accessed audio visual content through the newsletter (or at all, for that matter).  The newsletter [was] therefore not audio visual content, which necessarily means that Plaintiff [was] not a ‘subscriber’ under the VPPA.”  Id.

Salazar is no stranger to this legal issue.  Last year, in a virtually identical case, the U.S. District Court for the Southern District of New York, dismissed a putative VPPA class action brought by Salazar on the basis that “signing up for an online newsletter did not make Salazar a VPPA ‘subscriber.’”  Salazar v. National Basketball Association, 118 F.4th 533, 536-37 (2d Cir. 2024).  Salazar appealed that decision to the Second Circuit, which reversed the lower court, and held that the VPPA protects “consumers regardless of the particular goods or services rented, purchased, or subscribed to.”  Id. at 549.  If blog readers would like to learn more about the Second Circuit’s decision, a link to our post is included here.

Salazar appealed this case on the same grounds as his Second Circuit win and asked the Sixth Circuit to determine whether he was considered a “subscriber” and thus, a “consumer” under the VPPA.

The Sixth Circuit’s Decision

The Sixth Circuit affirmed the district court’s ruling and agreed that to be considered a “consumer” under the VPPA an individual must purchase goods or services of an audio-visual nature.

Judge John Nalbandian, writing for the Sixth Circuit, reasoned that the term “subscriber” must be viewed in its broader context, and in harmony with the other words in the statute such not to render associational words inconsistent or superfluous.  Applying these canons, the Sixth Circuit explained that the words “goods and services” informed the meaning of the term “subscriber.”  By using the terms together, the statute was intended to encompass only audio-visual goods or services provided by a video tape service provider, as opposed to any and all goods and services, provided by that company.  In other words, if a video tape service provider makes “hammers” or a “Flintstones sweatshirt or a Scooby Doo coffee mug,” a consumer of such goods would not fall under the purview of the VPPA.  Paramount Global, 2025 WL 100139, at *10.

In so holding, the Sixth Circuit departed from the Second and Seventh Circuits, including the near-identical lawsuit brought by Salazar himself, that found the phrase “goods or services” to encompass all goods and services that a provider places in the marketplace.  Judge Rachel Bloomekatz, penning the dissent, reached the same conclusion.  She opined that, under the majority’s interpretation, a provider could “stitch[] together” non-video transactions to provide information about audio-visual transactions that could reveal a consumer’s personal information.  Id. At *12.  The majority found such concerns unavailing and reasoned that the type of information available from the videos on Paramount Global’s website was not inherent to the newsletter and was “accessible to anyone, even those without a newsletter subscription.”  Id. at *7.

As a result, the Sixth Circuit affirmed the district court’s decision to dismiss the complaint without leave to amend.

Implications For Companies

Circuit splits in the federal courts are increasingly rare.  It is nearly unprecedented, however, to have a situation where one litigant has created a federal circuit split with himself.  Salazar could file one lawsuit in New York and his claims would go forward.  But, if the exact same lawsuit was filed in Tennessee, then dismissal would be the proper remedy.

This patchwork system may be difficult for corporate counsel, tasked with ensuring their companies’ adtech compliance, to follow.  But, the Sixth Circuit’s decision in Paramount Global is better than the alternative and could pave the way for other circuits to similarly limit the scope of the VPPA in their relevant jurisdictions.

In the meantime, however, corporate counsel for companies based in Kentucky, Michigan, Ohio, and Tennessee can rest a little easier knowing that – they can offer newsletters without worrying that adtech, installed solely on their websites – will somehow subject them to draconian VPPA liability.

By Justin Donoho, Gerald L. Maatman, Jr., and Tyler Zmick

Duane Morris Takeaways:  In Short v. MV Transportation, Inc., No. 24-CV-3019 (N.D. Ill. Mar. 10, 2025), Judge Manish S. Shah of the U.S. District Court for the Northern District of Illinois denied defendant’s bid to dismiss a claim brought under the Illinois Genetic Information Privacy Act (“GIPA”).  In his ruling, Judge Shah acknowledged that U.S. Department of Transportation regulations require companies in the transportation industry (including defendant) to ensure their drivers satisfy certain physical qualification criteria.  The Court nonetheless rejected defendant’s argument that the regulations preempt the GIPA because they do not specifically require employers to ask applicants about their family medical histories (which the GIPA prohibits).  In other words, the Court denied defendant’s motion to dismiss because the GIPA does not make it “physically impossible” to comply with federal regulations. 

Background

Plaintiff Kevin Short alleged that he applied for a position as a driver for Defendant MV Transportation, Inc., a company that provides paratransit services.  As part of the application process, Plaintiff was required to complete a physical examination during which he was asked about his family medical history, including whether his family members had a history of high blood pressure, heart disease, or diabetes.

Plaintiff subsequently sued MV Transportation under the GIPA, alleging that the company violated Section 25(c)(1) of the statute by “solicit[ing], request[ing], [or] requir[ing] . . . genetic information of a person or a family member of the person . . . as a condition of employment [or] preemployment application.”  410 ILCS 513/25(c)(1).

MV Transportation moved to dismiss the complaint on the basis that the Department of Transportation’s (“DOT”) regulations preempted Plaintiff’s GIPA claim.  Specifically, MV Transportation argued that Plaintiff’s claim was barred under a “conflict preemption” theory because allowing the claim to proceed would force MV Transportation to choose between complying with the GIPA or complying with federal requirements to “conduct[ ] thorough physical examinations of its drivers.”

MV Transportation pointed to the Motor Carrier Safety Act for support, under which the DOT regulates commercial motor vehicle safety by promulgating “minimum safety standards” to ensure that “the physical condition of operators . . . is adequate to enable them to operate the vehicles safely” – including by requiring drivers to satisfy 13 “physical qualification criteria.”  49 U.S.C. § 31136(a)(3).

The Court’s Decision

In denying MV Transportation’s motion, the Court noted that conflict preemption applies only where “compliance with both federal and state regulations is a physical impossibility” or where the state law “stands as an obstacle to the accomplishment and execution of the full purposes and objectives of Congress.”  Id. at 6-7 (citations omitted); see also id. at 6 (noting that “‘[i]nvoking some brooding federal interest’ is insufficient to establish preemption; instead, MV Transportation must identify ‘a constitutional text or a federal statute’ that displaces or conflicts with the state law”) (quoting Virginia Uranium, Inc. v. Warren, 587 U.S. 761, 767 (2019)).  The Court further observed that MV Transportation had the burden of overcoming the “presumption against preemption.”

In its ruling, the Court concluded that it is not physically impossible for MV Transportation to simultaneously comply with the GIPA and DOT regulations relative to Plaintiff’s pre-employment health screening because the DOT regulations do not specifically require any inquiry into a driver’s family medical history.  MV Transportation asserted that DOT regulations nonetheless “contemplate[] that medical examiners may discuss” a person’s family medical history during a physical exam.  The Court was not persuaded, however, stating that such a scenario is “not enough to suggest that compliance with GIPA and the federal regulations is ‘physically impossible.’”  Id. at 9 (“The mere possibility that a medical examiner asks for information protected by GIPA while performing an examination does not demonstrate impossibility to comply with both federal and state law.”). 

The Court similarly held that the GIPA is not an obstacle to the execution of Congress’s purposes, as reflected in the Motor Carrier Safety Act and DOT regulations.  As support for this conclusion, the Court observed that the relevant DOL regulations and the GIPA serve different purposes – the regulations are meant to promote the safe operation of commercial motor vehicles, while the GIPA focuses on health information privacy. 

Implications Of The Decision

Short v. MV Transportation is one of several recent decisions in which courts denied bids to dismiss GIPA claims at the pleading stage. 

Given this litigation landscape and the statute’s strict penalty provision – under which statutory damages can quickly become significant ($2,500 per negligent violation and $15,000 per intentional or reckless violation, see 410 ILCS 513/40(a)(1)-(2)) – employers should ensure they comply with the statute regarding any health screenings they ask applicants or employees to complete (including by explicitly advising applicants and employees not to disclose their family medical histories during the screenings).