The metaverse has been on the minds of several practitioners, advisers, corporate strategists and central bankers. But, the Generation Z participants – or zoomers as they are affectionately known as – are not thinking it – they are well into being it, living it and expanding the ever evolving Metaverse. So, if you have not heard about the Metaverse, it’s time for you to elegantly crawl out of your intellectual rock and start to understand the nuances and idiosyncrasies around this metamorphosis surrounding the digital universe. All corporates and businesses need to start re-calibrating their business strategies to cater for the zoomers – who by the way form the largest consumer base presently. And the zoomers will continue to dictate their terms of engagement with all consumer ecosystems, including with the big techs. We are in the zoomer’s realm and the development of their Metaverse epoch is inevitable. In my mind, Ready Player One (and Two) in some form is already here. Continue reading “The Metaverse: The Rise Of The Digital Universe”